Strategic Thinking Is Your Most Valuable Asset

How often have you heard this, ‘think bigger picture and be more strategic?’

Strategic thinking enables a business owner to determine how to optimize people, networks and resources most effectively to advance the company toward its objectives. Strategic thinking is understanding the big picture and it’s a mind set.

“Making the invisible, visible.” – Lisa Patrick

What is strategy?

Strategy originates from a military term, coming from the Greek words “stratos” (army or resources) and “ago” (leading). Quite literally to lead an army.

Now I am not in the business of mobilizing armed forces, but I do challenge my clients to make the invisible visible and help them set the direction moving forward.

If you’ve ever received feedback that you “need to be more strategic,” you know how frustrating it can feel because the feedback rarely comes with any concrete guidance on what to do about it.

Strategic thinking isn’t just an Edge Learning* skill required for senior executives. Strategic thinking is a mind-set that is required at any level of any organization or profession.

Strategic thinking is the way top professionals approach every aspect of their job. In sales, strategic thinkers are the ones that recognize the difference between relationships sales and transactional sales and the value of each long term.

Strategic thinking requires you to start by asking great questions. You need to become more curious. Look at information from different points of view and perspectives. Questions are opportunities to uncover the adjacent possibilities when you are looking and asking from different approaches. Questions uncover the different possibilities for potential outcomes. 

Patricia Fripp, Hall of Fame professional speaker, speech coach and good friend gave me the best advice I have ever been given early in my professional career.

Patricia told me, Specificity builds credibility Lisa!.

When she first told me that, I had no idea that these three words would be some of the most impactful words I’d ever hear. I couldn’t have imagined that at the time that I would use and apply this logic to my internal process for generating great questions and creating long term relationships. This Frippicism was instrumental in helping me foster a strategic mind-set. I’ve applied this Frippicism to each and every day and to every situation.

Therefore, strategic thinkers also know how to speak the language. They prioritize and sequence their thoughts. They are specific and intentional with their words. They structure their verbal and written communication in a way that helps their audience focus on their core message and the action required to help them execute on their goals.

Strategic thinkers always invite challenge. Today’s business landscape has changed, fundamentally… tomorrow’s environment will be different, but none the less–rich in possibilities for those who are prepared. Strategic thinking is the new normal.

I can rely on and trust Lisa to help me see beyond the obvious because she makes me uncomfortable by challenging me and forcing me to look at ways to pivot and adapt. – Dr. Nathan Unruh

The be effective and strategic, you must challenge your understanding of the competitive landscape, visualize where the business needs to go, and provide leadership into the future. Be prepared for the surge of emotions and unsettling feelings that will come with challenging your assumptions about the business and understanding why you do what you do. This is the path you must take in your quest to find unique opportunities that create value and architect your future as you look at the bigger picture with strategy and purpose. 

Now is the time to learn how to navigate these uncharted waters and find the most effective unemotional ways to creating your strategic mind-set and start to connect the dots.

Be Great,


Unstoppable Tracy Schmitt

Tracy joins Lisa and shares her story, how as a 4-way amputee she became an accomplished swimmer, diver, skier, and highly competitive sailor.

Oh, did I mention Tracy Schmitt was born a 4-way amputee?

Success depends on perseverance. As an award winning leader in business and in sport she is now earned the title #1 International Speaker, honoured humanitarian, authority advocate, decorated athlete, who delivers the Lim[b]itless Secret!

This episode is nothing short of unstoppable. Find out how Tracy keeps motivated to move forward and helps businesses grow teams who are just as motivated and productive.

Tracy is UNSTOPPABLE – and not just because she was cameoed in the movie Robo Cop.

Unstoppable Tracy #1 international speaker based out of Toronto is sharing the stage with Jane Fonda, John Travolta, Mel Gibson, Mark Wahlberg and more! Her mind blowing story always gets standing ovations pushing audiences out of their limitation zones. She is the winner of the 2017 Robert W. Jackson Award [Founder of the Canadian Paralympics], 2017 Ontario Premier Awards, 2017 C-SASIL Lifetime Achievement Award and 2018 Women of Essence Global Award Nominee and as seen on CBC, City TV, Global News, NBC, FOX and globally around the world!

Oprah Magazine shared her story as Quest for the Gold World Cup Sailor, who climbed Himalayan mountains, captained 110-foot-tall ship,  won paraskiing bronze and funny too.

Jerry Acuff

Jerry Acuff, top 5 sales expert in the world at one time was 125K in debt, and hated selling. So what did he do? He did the only other thing he knew, he coached football and taught English with a dream of making it into coaching college football. But then he cracked the code on stopping ‘selling’ and started building relationships.

He found an opportunity to do that, but was rejected when he applied to graduate school; he barely got out of VMI with a 2.18 GPA. At that point, Jerry had to find work. His resume said “selling” even though I hated the thought of it. He was desperate, though. As many of us are at some point in our lives.

Jerry attributes much of his success to the fact that he acquired those necessary Edge Learning skills and cracked the code on, How do you stop ‘selling’ and start building relationships?

Chelsea Krost

Want to know the secret to marketing to millennials? How to tap into the millennial mindset and be profitable. ‘You need to think mobile and social media first is a must if you want to get a piece of the billion dollar pie’, says Chelsea.

Millennials are an economic force! With $200B in annual buying power, smart marketers know traditional marketing and advertising tactics won’t cut it.

‘Millennials are the catalyst for change and are rapidly shifting the needle on how products and services need to be marketed and sold today’, says Chelsea Krost.

Merril Hoge

Football, Cancer and Open Heart Surgery ALMOST killed him!

Merril found a way to live a dream and fight to live. Merril continues to find ways to accomplish and overcome all that challenges he faces and the goals he wants to achieve.

He is committed to maximizing his Edge Learning skills and talents by hard work, focus, goals and taking action. He is on a mission educating the public of the myths behind CTE. Ever since Merril Hoge was eight-years-old, he dreamed of being a professional football player. Growing up in a small town in Idaho, the goal seemed unrealistic. But Merril didn’t just dream about this goal. From that young age, he used the words “Find A Way” to take action to overcome any obstacle and to attain any goal.

Sharon Lechter | Play Big

Be #1 in Your Field, Live Your Legacy, and Above All Create Maximum Impact. Have you ever had something stop you in your tracks? Did you have big dreams and big goals but then life got in the way? How do you find the thing that you want to build a career around and do for the rest of your life?

Sharon Lechter, author of Think and Grow Rich for Women, believes that when you find your passion – you will want to get to work! And you will want to Play Big doing it!

Sharon says that, when you find our passion, chances are it will not hit you like a “love at first sight” moment. Many people spend their lives doing work that they tolerate because they have not successfully experienced the type of work that makes them passionate (or have not figured out how to make a living doing it). If that describes you or someone you know, than this episode is for you.

In this episode, Lisa and Sharon discuss how education and other factors play a key role in playing BIG. When you play big, you will get results and the success you are looking for.

Evan C Stewart

Establish congruency among all areas of your life’s focus. Monetize your strengths. Scale your business to new heights. Achieve more fulfilling results both personally and professionally is the core beliefs at his soul.

Evan operates around a centralized core belief. Help everyone find their place in the world. He believes that everyone deserves the right to come home to a place they love, and experience an environment that’s both a reflection of one’s effort, and a deeper look into one’s true self. For it’s not hard to recognize that all great things, at some point or another, start at home.

In this podcast episode Evan shares how he has achieved his success, how he dedicates every day to focusing on his Internal and External Edge Learning skills to fuel his mindset and foster growth.  His success has not come without some challenges and failures. Learn how Evan has overcome and persevered despite the odds.

Evan’s success as an eight-figure closer, background as one of the top-producing REALTORS® in his market, expertise working with luxury and ultra-luxury products, and years acting as an entrepreneurial consultant to growing businesses, all work together to provide the perfect framework to identify, learn, and adapt powerful structures in professional growth.

Captain Charlie Plumb

During his nearly six years of captivity, Captain Plumb distinguished himself among his fellow prisoners as a professional in underground communications, and served for two of those years as the chaplain in his camp. Since his return home, more than 5,000 audiences in nearly every industry have been spellbound as fighter pilot keynote speaker Captain Charlie Plumb shares his story and the lessons he learned from it.

Drawing parallels between his six-year P.O.W. experience and the challenges of everyday life,

Captain Charlie Plumb joins Lisa on the Coffee With Lisa Podcast and discusses how education saved his life and the lives of all the other POWs in camp.

Learn about how he and the prisoners designed a secret way to communicate with each other and outwitted the guards.

What is Edge Learning?

Edge Learning is the core ingredient for success professionally and personally. Your Edge Learning skills have the most power and impact on your ability to grow, lead, influence, motivate, and make money. 

In order to not just survive, but thrive, you must be an Edge Learner. Edge Learners have adopted a growth mindset where they are eager to refine and expand their skills. Legendary entrepreneurs like Richard Branson, Warren Buffet, Walt Disney, Denise Coates; are all lifelong learners who are dedicated to their Edge Learning skills.

School debt is quickly reaching $2 trillion dollars in North America, Salaries are well below the cost of living, and job security – well it no longer exists. 

To succeed in the new economy, there is an emerging trend called Edge Learning, which is quickly being adopted by universities, high performance people, and disruptive companies.  

Edge learning is the continuous process of developing the peripheral skills that have the most impact on a person’s ability to obtain a successful and fulfilled life. Edge Learning is not about memorizing facts, instead it seeks to develop a person’s soft skills through real-world experiences and mentoring from leading experts and entrepreneurs.  

The two primary Edge Learning skill types are: 


  • Attitude
  • Purpose 
  • Confidence 
  • Motivation 
  • Ettiquette
  • Goal-setting 
  • Accountability 
  • Self Awareness
  • Belonging
  • Curiousity
  • Velocity
  • Perseverance
  • Resiliency
  • Adaptability
  • Perceptiveness
  • Personality


  • Personality 
  • Networking 
  • Teamwork 
  • Persuasion
  • Influence 
  • Cultural Etiquette 
  • Relationship Building  
  • Assessment 
  • Marketing
  • Personal Brand Management
  • Leadership 
  • Sales
  • Public Speaking
  • Communication 
  • Presentation 
  • Time Creation 
  • Validation (Certification) 

In order to not just survive but thrive in this new economy, Edge Learning is a way to augment a higher education as well as enhancing collegiate and post-collegiate degrees. Edge Learning is the process that Industry titans have tapped into for generations.

Edge Learners fully commit to the present while seeing through years ahead in order to define and achieve the best of the future. 

Edge Learners embrace today, but have an acute focus on the edges of opportunities to help them create objectives, understand their options, create possible alternatives scenarios and situations to determine the direction moving forward to achieve the milestones set to obtain the goals. 

Edge Learners recognize their success is dependent on the subtle skills required to develop outside of a formal education that makes the biggest impact on their success rate.  

A recent LinkedIn survey of 2,000 business leaders agreed. They found that more than half (57%) put soft skills, those Internal Edge Learning skills over hard skills ( External Edge Learning) when it comes to what they need their employees to develop to have a more successful career.

How are you being a better Edge Learning and mastering your Edge Learning skills?


Lisa Patrick
Results Driver | Strategic Thinker

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Jim Martyn | Canadian Brewhouse

Jim has always been a firm believer that you can teach a person anything, with the lone exception being purpose. Someone’s purpose, or the “why” behind their behaviour, particularly in a work setting, is entirely individual.

Jim Martyn, VP for The Canadian Brewhouse joins Lisa to discuss how to hire right. The Canadian Brewhouse of companies is rapidly expanding with 1000’s of employees and looking to grow internationally in the next 5 years, Jim has figured out the perfect combination of process and people skills to hire right.

While Jim believes you cannot decide or influence someone’s purpose, you can most definitely find alignment between personal and organizational purposes.

When your company is aligned with your people, and vice versa, magic happens. Work becomes play, challenges become opportunities, and the insurmountable seems not only achievable, but in reach! MORE ABOUT JIM: Jim believes People, it’s what matters. It’s this mantra that has helped the success of the Canadian Brewhouse, Plantlife and The Banquet.

It is my belief as a Human Resources Professional that understanding our workforce is the first and most important step to running a profitable business. Purpose drives behaviour. I am fortunate to have spent the better part of the past decade with a company and executive team that passionately shares their purpose with their employees.

In working with The Canadian Brewhouse, Banquet Bar, and Plantlife Canada this past 8 years, I have had the opportunity to learn about legislation in various provinces, best practices in employee engagement and performance management, many different succession planning models, and policy creation and implementation through effective change management practices.