Sherry Gideons

What are you allowing to take root in your mind? Mastering Ultimate Thinking.

Expand Your Unconditional Happiness.

Create new possibilities and better results than you ever expected, when you transform your thinking and creating a powerful life through some simple steps.

Sherry Gideons is a mother of four, grandmother, and fun-loving force to be around. A transformational keynote speaker, bestselling author, spiritual teacher, life mastery consultant, health and wellness expert, and expanded woman business network founder. Sherry has 2 podcasts and live shows, The High Vibe Nation & Expanded Woman Network Podcast along with over 30 years of experience guiding individuals and groups to living better health, greater happiness, and peak performance.

ABOUT Sherry: https://sherrygideons.com/



Welcome to the coffee with Lisa podcast. This is the podcast show for you folks. If you’re looking to have some fun, you want to find a better way to grow your business, you want to get released new relationships, dig deeper into life, have a better life, tune into that frequency of greatness and be the most important thing that you can be distinctively unforgettable.

In case we have another pleasure meeting, my name is Lisa Patrick, and I’m your host and I have a really special guest today. But before I introduce Sherry to you, I have a few things that I want to talk about. First of all, we go and set we go live right here coffee with Lisa, several Facebook pages LinkedIn, and YouTube. So we I don’t ask for any money, any sponsorship. But what I do ask is that you help us grow our audience and sharing is caring folks. So please help us out grow the audience. Let’s help others. Today on the coffee with Lisa, so show. So Sherry Gideons is my guest today.

And she is a strategic thinker. She is a mover and a shaker. And she’s got a survival story for us that is unlike anything I have ever heard of before. I have met a lot of people in my life, but nobody Have I ever met that is a survivor like Sherry. So I want to introduce Sherry welcome to the show.

Sherry Gideons 1:34

Thank you. Oh, my God, thank you for having me.

Lisa Patrick 1:36

Absolutely. I you know what, tell us a little bit about yourself, where you come from, I know you’ve got books, and you’ve, you’ve been a master life coach for years, you’ve coached thousands of people across the country and the globe. But who is Cherie, tell us a little bit more about your story, Sherry?

Sherry Gideons 1:54

Well, I am a person who loves people for who they are. And really my life story is all about coming to that realization in myself. First, I had to figure out how to love Sherry first, and find out who she was, and what her higher purpose and calling is. And what that is, is to help people of all ages, tap into their own greatness, raise their frequency in the now and to really be happy.

Lisa Patrick 2:26

Yep. And you know what you said something very, very pertinent. before the show started, we were talking about possibilities and opportunities and some of the things that are happening with COVID. And, and opened the eyes for people. But you said in the now and that’s really kind of important. Can you tell us more about what you mean by in the now?

Sherry Gideons 2:47

Well, I get to realize yesterday is over and tomorrow has not yet occurred. And the now is being aware of how you’re being in yourself. Because so many of us as human beings are unconscious, and aware that what we’re being is putting out a vibe, that five turns into a vibration. And that vibration extends into a frequency. Everything in the universe is sound waves, its music, it has its own tone. And when we’re being from a feeling within ourselves through the moments of moments, throughout today, we’re pooling to us an experience, we’re pulling to us an environment, and that environment is the effect of the cause of what’s happening inside of us. And we ask that question all the time as human beings, we’re like, Why do these things always happen to me?

Lisa Patrick


Sherry Gideons 3:48

Yes. And that’s our habit, our habit, so much of that is unconscious to us. So as a result of those habits, we’re pulling experiences into the now that are a mirror of who we are a mirror of who we’re being. That’s what I mean by living in the now.

Lisa Patrick 4:08

Yep. And so what happens if you look in the mirror sharing, you don’t like what you see?

Sherry Gideons 4:13

Well, you have to be willing to take baby steps because I call it pockets of time in the mirror and you don’t like what you see, it’s just like brushing your teeth, or in the habit of brushing your teeth. What does it do it it serves you it’s a habit that keeps your gums clean, and your teeth performing for you and it stops bad breath. Let’s put it that way.

Lisa Patrick 4:38

It does and you know when be virtual, I just had this conversation the other day we were in a conference and I said the greatest thing about being in a virtual conference speaking or attending is no bad breath.

Sherry Gideons 4:51

Yes. Yeah, exactly. Exactly. But the point being is is that when you recognize You know that there’s something in front of you a mirror if you don’t like yourself. And then you got to change that belief, you have volition, you have choice. And the first step in all of that is realizing that you’re mighty moving power, that you have this, this oneness, this essence, of magnificence, that’s within you. And so take a moment to shift that around. If you don’t like yourself, look at yourself in the mirror. And start simple by saying, You know what, I love you. You’re amazing. And take that habit every single day and grow it grow its power, planted seed and water that seed through the moments of today, daily walk into the bathroom, you go to use the bathroom, you look at yourself in the mirror, and you say, Hey, you, I love you. You’re amazing.

Lisa Patrick 5:56

Well, it’s those tiny little affirmations of yourself, right? Like to help you keep a little nudge forward each and every time. And I think, you know, a Larry would probably tell us, he’s on the show right now. Hi, Larry. Hey, Larry would tell us. Thanks, Larry. I know, we know. We’re rock star there. I think the biggest thing is, is that I think we should take off and would you agree with this, and I want you to tell me more about this. We need to take tiny bite sized nudges, towards making those changes so that when we do look in the mirror, we’re happy with what we see. Because happiness at the end of the day, I mean, we only have one chance at life. And if we’re not happy, then we’ve got to make change the story. And we are the narrator’s of our own story, right?

Sherry Gideons 6:46

Heck, yeah. I mean, we’re literally the actresses, the actors, loosers, we’re the directors, we are the ones that are creating this reality, this experience for ourselves. And, you know, let me take you back to where it all started. For me, I started in the building industry. And you know, I came up during the evolution of the 80s, this industry competed all over Europe, came back to the US. And the industry was really getting its start for women. And, of course, you know, the beaten path. They wanted women to have more muscle. And so of course, in myself, I had this belief system that I had to be perfect, that there was something wrong with me. And that was my habit, my program at the time. And so as a result of that, what happened was, is I began to follow what others said I needed to do to be true to me, which was use steroids. Eventually, I went in from steroids to drugs.

And before I knew it, I was 78, between 78 and 87 pounds, couldn’t even see it was a lifeless skeleton. And I was asking the question, so many of us asked, Why am I here? What am I meant to do? What is my purpose? And then the typical questions so many of us ask, Is this all there is to life and pain. And it resulted for myself in a near death experience. But that near death experience, as Lisa said earlier, one, it opened me up to the realization of who each and every one of us is that I’m not just this one special person in this universe of human beings. All that and every single one of us has the power, we’ve been given this power, but we need to understand how to use it rightly, in a way that serves us.

Lisa Patrick 8:41

Yeah, absolutely. I think i think that a lot of people get scared and confused and worried, not so much worried, but don’t know how to tap into that power and how to really use it is a lever in their in their life, right? How do they amplify their life? How do they tune into that higher frequency of greatness? So what would be some of you some advice that you would give because you’ve worked with a lot of people, you know, you’ve taken them from here to here, and I don’t want to talk about in business, I want to talk about life, fulfillment, happiness, that’s the goal, right? So you have some steps to mastery of doing that. So let’s talk a little bit about that.

Sherry Gideons 9:22

Well, part of it is is to really get clear about where a person is first in themselves, because if a person is in, you know, fear, and they’re struggling to get out of worry, or they’re in resentment, you know, what I would call slower vibrations.

Lisa Patrick 9:41


Sherry Gideons 9:42

And, and, and really, it’s first to identify, you know, we create a list, and we identify, on the page, what some of those things are happening on a regular basis inside of you. You know, whether it’s self worth issues or what have you, you have to be willing to get Clear and take accountability for what’s going on in yourself. And a lot of times unless you sit down and write those down, you’re unaware unconscious of some of those states of being. The other is to identify all the things you like about yourself, what are the really true qualities of you? And how would you want to be that more? You know, if it was a perfect world and a perfect you? How would that you be? If it was already true? Now? It takes clarity first.

Lisa Patrick 10:33

Yeah, yeah. But I was speaking with a good friend of mine yesterday, and we were just talking about getting that clarity about, you know, what your story that you’re telling yourself versus the reality of the situation, right. And we, we craft our own stories, and lots of times those stories, I mean, I know I’m guilty of this all the time, and I have to take a step back and think, Okay, wait a minute, is this the story I’m telling myself? Or is this the reality of the situation? And and it’s tough to do sometimes, because you can’t, you know, emotions get involved? And how do you filter through to find that right? frequency, that vibration? That makes the most sense? So what are some ways of doing that? Sure. Like, we know, give me some advice on how do I try to filter that friend or that right, vibration?

Sherry Gideons 11:23

Mm hmm.

Sherry Gideons 11:24

Well, you know, like anything else, when you’re living in the now let’s go back to the now and not letting things take root in your mind? It starts when it shows up. See, we our mind is like an operating system and a computer. Yep. And what happens when viruses come into a computer,

and they duplicate, duplicate, and before you know it, it’s bogged down, you’re not getting out on the information highway, like you used to fast and quick. So the key here is to stop it in its tracks. But it starts going back to the beginning. It starts with the desire, you have to have a desire in yourself first, to grow and be this person that you actually came here to be. And so one of the things that I do is, if anything shows up, oh, you know, why is that person not calling me back? What was that tone that person used with me was not rating or what have you. And instead of going there in that moment, and reacting from the same vibration that’s showing up, because here’s a key real quick.

When we react from a slower vibration, anything that doesn’t feel good. If we react from that same slow vibration of negativity, guess what, we get more of that we attract more of that, because we’re pulling to us what we are. So if we’re from that frequency of slower vibrations, what’s showing up in the now is mirroring to us more of that.

Sherry Gideons 13:03

So what I do is, I imagine blue light coming from my lower belly button. That’s called what I call Christ Consciousness energy. Okay, what we want is this blue energy like an arrow to come all the way up to our crown and hold it in our crown, this energy, this beautiful blue energy. So instead, what happens is the blue energies coming up here comes a slower thought, not good enough, not worthy, I’m pissed off, I’m mad, I’m angry. That’s bringing energy. And that green energy wants to stop that blue energy from coming up to the crown. And it wants to curve back down to our root chakra, which is all physical world energy, that we’re we’re energy. And what I do is, I say, I know your real name. This is the green energy. I know your real name. If it’s a person, place or thing.

I see it in front of me. I know your real name. You are love, return to your original position. I’m telling the blue energy go back upward. Yeah, return to your original position.

Lisa Patrick

I love you. I love you. I love you. Thank you, thank you, you know, sharing of goosebumps and until I have goosebumps because until I met you, there’s only ever been one other person in my life that talks about the chakra and energies and crystals and, and you know, vibrations and this whole world of really understanding this spirituality as well. is so fascinating to me. And and that’s why really, today was the day that I I think that the role the line that we should have met and when we talked Behind the scenes, you told me something about some work that you’re doing with Dr. Joe. Let’s, let’s talk a little bit about that. Can you explain who’s Dr. Joe? What’s his mission and how are you working with him so people get an understanding of what’s happening in your world.

Sherry Gideons 15:17

Okay, so his name is accurate, actually, Dr. Jeffrey fan and Dr. Dollar Man was the scientist with Dr. Joe dispenza. Okay, and so, Dr. Jeffrey Fannin, what he does is he does, he registers our chakras. And so we all put out energy, we are all what we call particles of white light.

Lisa Patrick 15:44

So I just want to interrupt so for those who don’t know what a chakra is, can you explain what chakra is. So we all have an energy system and the chakras that start from our lower where we would call in our pubic bone or at the base of our sacrum, which is lower base of our back and that is the root chakra. If you pull the energy up, it goes to the sacral chakra, okay, which is right below the belly button above the belly button is the solar plexus, right at the heart is energy. Now this is all energy that is free flowing. And if it is not free flowing, it’s stuck and closed off based on the states of consciousness and the feeling emotional states were being from. So moving up to the heart chakra, it goes to the throat chakra, the third eye, and the crown chakra.

There’s other things that come into play with all of this, like the thalamus gland, which is right here at the base of the back of the neck. And a lot of that plays a role with our cellular system and what’s going on in our cellular system. But getting back to what Dr. Jeffrey Fanon does, what he does, is he registers we’re all putting out energy through our whole body, and we put out energy through our fingers. So he has this really, really powerful expensive equipment that registers from each one of our fingers, the energy now, then what he does is he has a whole mapping system that has these electronical waves. And he does three different tests. And these tests are one he has read from a book that is, you know, a study of scientific study, he is able to determine, you know, are you focused? Is information fragmenting from the front of your frontal lobe to the back of your brain? Are you distributing information from the left hemisphere and the right hemisphere? But what does this tell him?

Sherry Gideons 17:46

What it tells him Is it tells him one, what your vibrational system is showing right now, where you’re at in yourself, your aura, you know, what kind of energy are you putting out into the field, which is what we could call The Universe we could call Infinite Intelligence. And basically, it’s showing what you’re vibrating and what you’re putting out frequency wise into the field. But then what it also does is it shows you where your chakras are, and I’ll give you an example of myself. Okay, should my root chakra was perfect, my next chakra, it showed my sacral was over to the left. What does that mean? That means about me as I’m a Go, go, go go go or I’m, I’m a shaker. I’m a mover. But I give away all my energy in that area. But it moves up to the next chakra is of my self, it shows that I’m highly gifted, very telepathic, that I’m extremely intuitive that I you know, have all these spiritual gifts. Yeah. But here’s the thing. We don’t really have to do anything. We are one with this infinite intelligence, we can call it God. We can call it our higher power, we can call it the universe. But the truth of it is, we’re the same stuff where the pieces of this loving, omnipotent, omnipresent, presence that is everywhere. It’s in and through you and me and all things that exist. So if it is pure love, then you and I are pure, pure love, and we are without nothing.

But here’s the rub. The rub is the love is this. God choice we’ve got. We’ve got volition and guess what if we would just surrender that will flow, everything we were ever meant to be everything we desired. Everything we need, would show up in our moments of moments of today, because we’re being from that trust. We’re being from that awareness. We’re being from that love, abundance, harmony, balance, happiness, joy. Beating from that frequency because guess what? We’re trusting it and allowing it to take care of the how.

Lisa Patrick 20:08

Yeah, yeah. Well, and it’s what I call like being an eligible receiver. Right? You you’ve situated yourself to be an eligible receiver of the gifts that are being given to you, right? Mm hmm.

Sherry Gideons 20:21

yeah. And you know what, and here’s the real, here’s the real gift, everyone. You deserve it. I deserve it. Lisa deserves it. We are without nothing. But if we believe we are nothing, and we believe we don’t have enough, then once again, what’s showing up in our now environment is a mirror of what we believe and what we’re building from.

Lisa Patrick 20:45

Yeah, yeah. It’s those healthy affirmations of, you know, telling ourselves that, you know, we deserve that we are chosen that we are, you know, depending on who you are, that we are beautiful, or we are gifted, or we have something to share. You know, we are loved. You know, we love our children, our children love us, right. Like it’s telling those things to ourselves all day long, right?

Sherry Gideons 21:08

Yeah. And just like I said, you know, it takes awareness and pockets, I call him baby pockets of time, because you have to realize it’s taken me 23 years to get to where I am right now. But let me just say that it’s a work in progress.

Sherry Gideons 21:24

It’s a work in progress. But just to show you what’s possible, is in 2004, now I had the near death, the first near death in 1997, and was shown what every single one of us is capable of fast forward to 2004. Now let me just say, Listen, I’ve experienced adversity beyond belief. I’ve walked homeless on the streets twice. I’ve been married, divorced, drug addicted, bulimic anorexic had money, lost money, pro bodybuilder, lived with the Italian Mafia in Las Vegas. And I don’t say this, you know, to make you feel sorry for me, I say this, because I want you to realize that I walked in those shoes of pain and suffering and sacrifice and uncertainty. But as I surrendered and began to apply these universal principles, then guess what, my life changed. And so fast forward to 2004. And I’m pregnant with twins right before 40. And about I was the fittest patient my doctor had ever had. And he said to me, he says, My God, you’re so healthy, or this or that about two weeks before delivery. I blew up like a tomato where you could have stuck a pin in me and I would have exploded to get out of the blue. Well, they ran every test on the book. And they said that it was not toxemia. It wasn’t preeclampsia, because if that were the case, I would have demonstrated that early in the pregnancy. So it went ahead and they determined that one of the twins was had attached to my waist, which they call a site insertion. And so I did said okay, C section, let’s deliver c section and so I delivered a month early. And my baby one of the babies was born without a throat. She was born with what we call Hemi vertebrae is we all naturally have full vertebrae. So my daughter was born with half in her shoulders, and half in her lower lumbar. She was born with what’s called double hernias. And so of course, they medivac her to do a throat reconstruction. Now I want to talk about a couple things here that we all can use. One is, when we talk about affirmations, there’s even a more powerful way to declare with our Word, a vibrational frequency, and that’s what I call prayer treatment. It’s like an affirmation happening is you’re aligning with this frequency of oneness, this frequency of God, which is pure love, there’s no separation between you and it. So my child was going into surgery, and they were giving us the worst case scenario. Instead of looking at the appearance of illness and dis ease in her. I only saw wholeness. So I use my word I declared first that there was one source one power when infinite intelligence that life lives through me as me within me as it does with my daughter, Haley. I declare and use my word right here and right now that I only see everything functioning in her body as whole, perfect and complete. Every cell every Oregon is aligned, her throat is attached and she is swallowing and working perfectly in her Divine Self, her divine order.

Sherry Gideons Continues 24:51

And then what I do is I think I am so grateful for this glorious truth, this wisdom of knowing and as I release this word, I allow it to be so. And so it is. So that’s called prayer treatment. And that’s what I did with my daughter. I never saw disease. I never saw separation. I only saw what about the truth of who she was, I got out of the way of the how. And I spoke my word with the knowing and the expectation that we would get perfect order, perfect life. Perfect being. And that’s exactly what we got. Now with myself. One week later, I go into total cardiac arrest. And, yes, I go into total cardiac arrest. They come back and they say that we don’t know why. Chris, my little duty job is going off here. Last thing I know, did you can control everything in the live pay.

Anyway, they come back and they say that I had a massive heart attack. I’ve got between 32 Yeah, 32 and 37% heart function. I’m going to be on my back for six months waiting for a heart transplant that I that literally, I may never ever exercise again. And before I had this, I will nobody noticed this. Like, I mean, I Wonder Twins. So I was like to go through I mean, you go through 1000 different tests more than an average. And not one doctor, I guess you’re not looking at your heart, but still who should have been indicators.

Now what happened is is they before all of it before the heart attack happened, they had me at the Ronald McDonald charity house. And I had started to develop the pumping and fizzing from my mouth. And my husband got me into outpatient services. And they ran tests, like for six hours from the waist down. They thought that maybe I had a small infection from the C section. They weren’t sure. But they they came back and they said, you know, nothing’s wrong, we can’t find out what’s wrong. So they gave me antibiotics, because they thought, you know, maybe she has a small infection. But um, yeah, fast forward. And here’s the cool thing. Everyone, so had another near death experience in that incident. And in this one, obviously, I went to the light again, and experience I always say they because one of the things that’s so magnificent about when you have a near death experience is you’re surrounded with Ascended Masters, angels, your soul group people, you know, that have been in your family for you know, different lifetimes, that sort of thing. And what they told me was, is they said, Sherry, marine get in, you know, who you are, you know what you’re meant to do. And you need to go back and do that. You need to show the world what’s possible. And so guess what? I’m never acted as if anything was wrong. I told the doctor, I said, You know, I appreciate your diagnosis. But I’ve had another near death experience.

I know what’s possible. I know who I am. And I said to him, I said, I’m going to heal to 100%. Guess what he said, He’s, you’re crazy. He said, You’re crazy. We need to look at this realistically. He said, You’re a very sick woman. He says, you need a heart transplant. And I told him, I said, I’m going to show you what’s possible. And there’s lots of things that I did through this process. But one of the things with the key ingredients to the recipe is, is is I lived in each day and I was being from capital F capital R capital O capital M, from the place that I was already healed. So they said no exercise, guess what? Exercise people way. They, I didn’t let people hold conversations with me about fear or disease or sickness. I own talked about how I was going to demonstrate wholeness, perfect health. Fast forward. Years later, he calls me into the office, he sits me down and he says, you know, you’re the most amazing person I’ve ever met in my life. And he says to me, he says, When you first told me what you told me, I thought you were crazy. He says but as I’ve gotten to know you over the last three years, he says as a medical doctor, he says we’re taught to think from you know, what the apply not from science? Yeah, yeah. What happened with his in his relationship with me as he realized that there is a power there It operates within all of us that literally has healed 100% I went from between 32 and 37% heart function to healing to 100%

Lisa Patrick 30:14

It’s crazy. It’s crazy. Well, you know, we’ve got Shelby on and Louisville Llewellyn on and Riaan I mean, I’m sure that there’s like me thinking like that is the power of the mind. Truly right. Like, and you hear stories of this all the time I knew I knew some of that story because you shared with that, share those stories with me. But I didn’t know this. Like that gives me goosebumps. Because I think there’s a there is a state of power in healing in the mind. And if you allow yourself to succumb, especially, you know, you talk about people who’ve got cancer, you know, I have, you know, I tried for years to get pregnant. And it was funny when I went down with my girlfriend to get actually a friend of mine, not my girlfriend, but a friend of mine, to actually get the eggs implanted. And as we, as we laughed, she said to me, Well, what do you think? And I said, Why? No, I’m pregnant. And she’s like, Well, how do you know that? And I said, Because today was the day of the anniversary of my grandfather’s death. And I know that he was looking over me, right? It’s the power of the mind, I went in there thinking it’s going to happen once and is only ever going to happen once both eggs are going to be fertilized. And my husband and I are going to have twins now. Healthy twins. And throughout that whole pregnancy every single day. I didn’t pray for healthy twins. I actually told myself, the twins are healthy. The twins are healthy every single day I woke up with that thought. And they were healthy, premature, but they were healthy children. So I think the power of the mind plays a key role in in healing, but also in gifting new those new opportunities and possibilities, right?

Sherry Gideons 31:57

Well, let me explain how that works. And I’ll tell you how it actually I remember I said that we are the same stuff. As God, as our higher power as the universe, we are the same stuff. We’re not separate from us. It isn’t bigger and holer. And, and mightier. We are the same stuff. And we can align with its power in oneness. And so what happens is, we’re all given free will. And so we want to be over here analyzing, rationalizing, scrutinizing the how when we have a desire, and it’s when we get out of the way, it’s when we allow, because think about this for a second, there is an infinite universe, there’s infinite avenues. And opportunities for the How to be delivered. Just like with yourself, you couldn’t have the how happen, you know, where you got pregnant on your own, you had to have eggs inserted into you. But that’s an avenue, a channel and opportunity that will allow you got out of the way and you allowed it and you align with that power inside of you that took care of the how,

Lisa Patrick 33:12

yeah, yeah. And so how do you know in business, so let’s talk a little bit about business, because you talked, you talked about, and made some notes about, you know, the blue energy, and the real secret is in the now. So for those people who are watching for time, boat life and happiness and greatness, how do you because you are extremely successful, and you have some really crazy things happening in your business right now. And it is because you you get out of the way and you allow the now to happen. But how do you do that in business versus life? And does it look differently? Can you tell us a little more about that?

Sherry Gideons 33:50

Well, to be honest with you, it really does not look differently, it really comes down to clarity, as well, as you create, I call it a mind map, I love to do mind maps, and I had my mapping program. But ultimately, I put me in the center of the mind map. And then what I do is I create all these different ideas. Okay, so what is Sherry want to do for happiness, joy and travel? What is your going to do for business? So in business? What’s the key ingredient for Sherry? The key ingredient is how can I inspire people? How can I What can I do that allows me to play full out, that allows me one to be myself, but also to help other people create that in their own life since clarity for you, it takes you identifying in yourself, what feels good for you. But, you know, it goes back to the same thing that I’ve been saying numerous times throughout this interview and one is letting go in the moment and just surrendering to you know what comes through you That piece of paper, what feels good for you. And then once you identify and start writing these things down, and you let’s use business to apply it in business. So for myself, I would I’m calling Sherry, what I would call a channeler. So because I live in the now, and I surrender in the now, ideas from what I call The Universe come flooding into Sherry. Yeah.

So, I always have a piece of paper, or I write in my notes on my iPhone, these ideas that through. And so I have, let me just tell you, I have numerous look at this numerous books, you know, that I write all these ideas on, but you got to get them out of your head. Because when we talk about energy and frequency, what happens is you want to be a free flowing spirit you want if you want that energy, like we talked about earlier, to come up all through your chakras, and flow back and forth with ease and grace. And so when we get them out of our head, and we get them onto paper, we can start to identify the areas we’re ready to move in right now. Because it goes back to focus, when we focus our energy in a specific area we’re ready for right now. So let’s use Sherry as an example, for business. What I did recently, is I put everything on a mind map, and identify how everything goes together. And then I asked myself the question,

What am I ready for right now? Well, we’re doing what what I’m ready for right now. I’m ready to impact in a very big way, and get information out in a very big way. But I’m also creating mastermind. I can bring other people into this environment and do that.

Lisa Patrick 36:57

Yeah, absolutely. Well, and I think it’s important to you know, the power of writing something down. And one releasing it from your mind and allowing it to go into paper. But also the, you know, saying now I’ve written it down, it’s more real than the thought, right? Like, it’s no real, it’s tangible. You can see it, you can feel it, you can touch it. And there’s a power behind that. So we never got to the to the place where we know your time. Both Dr. Jeffrey. And so what are you doing with him?

Sherry Gideons 37:31

Oh, my gosh, well, so when you want to talk about these deeper things, and how you’re attracting every avenue channel and opportunity in the moment, so I’m just allowing So long story short, out of the blue, there was a posting on Facebook from one of my friends that she was doing some work with Dr. Jeffrey Fannin, and I ended up you know, friend requesting him and messaging me on Facebook and said, hey, you’re local.

Wow, what are the odds of that? Yep. So we set up an appointment to get together. Through the conversation, we discovered that he has been an Abraham junkie. And then from that we just, he he asked the question for three days, who is Sherry Gideons? Yeah, just like we said, you know, and maybe I didn’t say this earlier, the quality of questions you ask yourself, determines the quality of life you live? Because Yeah, as I said earlier, we live in an infinite universe of everything oneness. So he’s asking that question, and the answer came back to him. And it was, I’m going to partner up with Sherry Gideon Sherry.

Lisa Patrick 38:43

Sherry, were you for three days going around? Who’s Dr. Jeffries? Who’s Dr. Jeffries? What was going through your mind? Well, Dr. Jeffries, who’s asking this question every day, and those three days What was going through your mind?

Unknown Speaker 38:58

So because I’m so intuitive, I already knew that something was kind of come into existence. I already knew it. And I allowed it when we talk about, you know, taking root in our mind, we can allow the positive, we can allow the fear, we can allow the joy to take root. And so when I’m being from that higher vibration, and letting that take root, I’m pulling into my now moments, everything that is in alignment with me. So that’s called him. So now him and I are creating opportunities for what I was speaking about earlier.

Sherry Gideons 39:38

For all of you to have it done to you too. We’ve created a new program. It’s going to be released very soon. It’s called moment to moment.

Lisa Patrick

And they can find can they find out about it on your on your website, Sherry?

Sherry Gideons 39:53

We can actually find out about it on Dr. Jeffrey Fanninโ€™s website, which is So easy. It’s called ThoughtGenius.com.. I’m going to put this in the banner, perfect, perfect. There we go. They can find all about it there. And like I said, You are an individualized human being. And there’s all kinds of feelings and emotions that are going on in each of you daily. This will show you your blood test. It’ll show you what’s going on in your system. It’ll show you if you’re aging rapidly, what your cellular structure is, where your attention span. is. Everything your aura, your chakras, what’s in alignment, what’s out of alignment.

Dr. Jeffrey Fannin

Meet the world’s most renowned neuroscientist, Dr. Jeffrey Fannin as he discusses brain mapping and ๐—ต๐—ผ๐˜„ ๐—ถ๐˜ ๐—ฐ๐—ฎ๐—ป ๐—ต๐—ฒ๐—น๐—ฝ ๐—ฌ๐—ข๐—จ ๐—š๐—ผ ๐—™๐—ฟ๐—ผ๐—บ ๐—จ๐—ป๐—ฐ๐—ฒ๐—ฟ๐˜๐—ฎ๐—ถ๐—ป๐˜๐˜† ๐˜๐—ผ ๐—›๐—ฎ๐—ป๐—ฑ๐—น๐—ถ๐—ป๐—ด ๐—Ÿ๐—ถ๐—ณ๐—ฒ ๐—ผ๐—ป ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ง๐—ฒ๐—ฟ๐—บ๐˜€.

A “Brain Map” is useful for determining the patterns in the brain. These patterns show what is working too hard and what is not working hard enough to achieve optimal performance.

Dr. Fannin has worked in the neuroscience field, mapping and analyzing the brain for over 17 years. Dr. Fannin has extensive experience training the brain for optimal brain performance working with Attention Deficit Disorder (ADD/ADHD), anxiety disorders, depression, and trauma recovery. Dr. Fannin holds a Ph.D. in Psychology, an MBA, and a Bachelor of Science degree in Mass Communications. Dr. Fannin was part of a research team at Arizona State University researching neuroscience and leadership; including work at the United States Military Academy at West Point. For several years, he served on faculty at Walden University teaching cognitive neuroscience at the masters and doctoral level. Presently, he is teaching and developing courses in quantum neuroscience for Quantum University.


MORE ABOUT Dr. Jeffrey: https://thoughtgenius.com/

Show Notes:

Lisa Patrick

Good morning, everybody. Well, welcome to the coffee with Lisa Show. I’m your host Lisa Patrick. And today I have a very special guest, Dr. Jeffrey fan. And I’m going to tell you a little bit about Dr. Jeffrey. So he holds a PhD in psychology and MBA and Bachelor of Science degree in mass communications. He’s the founder and executive director for the Center for cognitive enhancement, and thought genius. He’s worked in the neuroscience field mapping and analyzing the brain for over 17 years. And Dr. Fannin has extensive experience training the brain for optimal brain performance, working with attention deficit disorder, anxiety disorders, depression and trauma recovery. Over the years he’s been involved in the cutting edge research using the eg technology to accurately measure balanced brainwave energy as the whole brain state engaging this process forms symmetrical brainwave pattern in both hemispheres of the brain and creates harmony for the front and the back of the brain. So I want to thank you, Dr. Fannin, for joining us today. I understand that you’ve got some leading work or with the United States military at West Point. And you’ve served on the faculty at the Walden University teaching cognitive neuroscience at the doctorial level. Welcome to the show.

Dr. Jeffrey Fannin 1:28

Lisa, thank you for having me today. I really appreciate that.

Lisa Patrick 1:32

You’re welcome. I’m very excited to learn about what is brain mapping, and some of the exciting things that I know because I’m good friends with Sherry Gideons and Sherry introduced us some of the things that you’ve got going on, you got some pretty dynamic and interesting things. But first and foremost, let’s get to know you a little better. Where are you from? Dr. Jeffrey, where’d you grow up?

Dr. Jeffrey Fannin 1:54

Well, I grew up in Utah. And, you know, then we moved out away from the Salt Lake City area and moved down here to the Phoenix area, we actually lived in Scottsdale, when I was in high school. You know, once I got out of high school, then I started to roam the world. I was gone a lot I, you know, worked in Chicago for a while and was in television as a technical director. So that helped me, you know, in in my later years, and then the military came along, and, and I thought I was going to get out of that. But I ended up getting drafted. They they had the draft going on. And they went to 195 that year in the draft, and my number was 192. Yeah, so I went in, I was able to get they said, we’re going to pick for you or you go ahead and pick. And so I took a bunch of tests. And they wanted to put me in the army. And I said, I don’t think so. And so they they took a bunch of us in the room. After they give us all these tests.

They said, You scored so high, we’re gonna make you a helicopter pilot. Well, the Vietnam War was hot and heavy back then, you know, this was in the early 70s. And so I didn’t want anything to do with being a helicopter pilot, because their life expectancy was like 30 minutes, you know, so I thought there might be something in the Air Force. And I said, they knew they had me over a barrel, because they gave me 48 hours to either pick where I was going, where they would select for me. Yeah. And so I took all these tests and, and because of my background in television, and I had an undergraduate degree in Mass Communications, I thought that’s what I wanted to do. So when I went to basic training, they basically said, Look, we can’t guarantee that but we can bring you in, in the general field. And when you get to basic training, just telling me what to bypass specialist as well, I got down there to basic training, and, you know, hook line and sinker. So I basically said, I want to take a bypass specialist test. And they said, No way, there’s a war on because the Vietnam War was hot and heavy. And so he said, we’ll give you some tests here, and we’ll see what you’re made for. So they gave me a bunch of tests. And at the end of basic training, they were passing out the jobs and stuff and so I get this one. It says, you’ll be an AC MW operator. So what does that you know, I’m going to run a root beer stand.

What is an A CW operator? Yeah, but there’s aircraft control and warning. So I learned to control airplanes. And that’s what I would do. And so as Vietnam was getting towards the end, and I finished my tour in cold Bay, Alaska, of all places, you know, where the peninsula comes out, and the Aleutian Islands, the lead very last place before the Aleutian Islands is pulled Bay. Well, it’s been cold bay for a very good Reason, you know, I think the coldest I’ve ever got was a minus 73 degrees Fahrenheit. You know, they wouldn’t let us go outside. But anyway, I was supposed to go from there to Vietnam, you know, because of my background, and I was going to be a forward air controller. Now forward air controller, it’s a guy that sits in the jungle, talking to the airplane, and telling him when to drop his napalm, you know, I’m thinking who have I pissed off now, you know, to get this wonderful assignment.

So fortunately, the Vietnam War ended two weeks before I’ve scheduled the girl to go to Vietnam. And so because I was at a remote site, I got my duty station of choice. So I said, I’m going to Europe. So I went to Germany, and was involved with the, you know, radar group and stuff like that, and doing weapons control intercept. And for a while, and because of my background in television, then they put me allowed me to go in as a television producer, you know, for the Armed Forces Network. So I spend three and a half years traveling around here, making movies and things like that, and doing Air Force now films and stuff like that. So I got some stuff there. And I also learned to fly while I was in Germany. So I joined an aero club, and would fly people up and down the Rhine River looking castles in helicopters.

Lisa Patrick 6:29

You ended up flying?

Dr. Jeffrey Fannin

Yeah, fixed wing, you know? Yeah. Interesting. Yeah, people would come and visit me. And I’d say, Well, if you want to go to France, for lunch, France was like, 20 minutes away, you know, Ramstein Air Base. And so I did a lot of that. And then when I came home, you know, got my commercial instrument rating, then I worked my way up, flying tours, for Lake Powell, and air service, and then being able to move into getting enough hours to fly for the airlines. So then I got hired by a US Air. So I was an airline pilot for US Air Base to Dell, and yet, you know, living in Phoenix, in Los Angeles there. So I did that for a while and then decided I was going to do something different. And, you know, that’s when I, they started to have a reduction in force. And so I had like 6000 hours on my logbook, but I couldn’t even get a an interview, because of all of the airline pilots and things because of the reduction in force. So that sent me off. And I decided to go back to school, get my degree in psychology, and learned about brain mapping and that sort of thing. And that really interests me. And so I knew it’d be three years before my number came up my seniority number to get back in the airlines. But by that time, I really didn’t want to get back because my seniority number, I would always be in the middle of, you know, the bubble there, so to speak. So I went off and started doing brain mapping and, you know, then training the brain and so I’ve been doing that for the last 20 years.

Lisa Patrick 8:17

Wow. Well, that’s quite the story because you go from number one saying you don’t want to fly helicopters to learning how to fly helicopters, which is kind of ironic when you think about it. Dr. Fannin?

Dr. Jeffrey Fannin 8:28

Well, I wasn’t flying helicopters. I’m flying fixed wing, just, you know, so we didn’t

Lisa Patrick 8:34

airplane. Gotcha. Yeah.

Dr. Jeffrey Fannin 8:35

Yeah. Well, I love to fly, you know. And so, I just wasn’t sure I wanted to be a helicopter pilot in Vietnam. You know, I don’t blame you.

Lisa Patrick 8:48

around telling people where to drop the bombs isn’t fun, either.

Dr. Jeffrey Fannin 8:53

No. So everything worked out the universe was looking out for me and decided that I should take this path and work with people. Now the way that I do is I was always trying to find a better way to work with people. And so that’s what I do. Now I have programs where I can work with anybody anywhere in the world, and talk about, you know, what’s going on in their brain and how to get rid of subconscious belief patterns, and all the things that I write about in my books. You know, if I started writing those in about, I think about 2008 and 2007, somewhere in there. And it took me a long time because I was traveling around the world and, you know, working with people and, you know, so

Lisa Patrick 9:39

really good grace for, you know, commanding the power of thought really,

Dr. Jeffrey Fannin 9:44

right. I be able to work with people and understand what they do and how they do it. And so my degree in psychology has helped me a lot with understanding, you know, human behavior. And, you know, I think a lot of people nowadays are really kind of stuck, you know, what do I do? Where do I go? How do I get there, I just finished doing a video that I’m going to be putting up here, I might actually converge or change my office here at home. So I’m actually sitting in my little YouTube studio. And so I got green screens and all kinds of things and like around here, but I just did a video on subconscious beliefs, and how we can deal with that. And they’re basically seven lives, seven myths that we all subscribed to, you know, and so that became very important, you know, in helping people understand, and then how do you actually change that. So there is a part of my training is in dealing with subconscious beliefs. And because they are subconscious, we really aren’t aware that that’s what’s happening. Because they’re in that subconscious part of our brain.

So I talk about those things in the book, and how to get rid of subconscious beliefs. And I work with people over the internet, like on a zoom meeting, or something kind of like what we’re doing here, and help them you know, find out what their belief needs to be what the old belief is, because what happens with a subconscious belief is essentially that we have a thought over and over and over again. And that gets part of it gets recorded in our subconscious. And our behaviors come out in our subconscious belief. So if you want to know what’s on your subconscious belief window, just look at your behavior. Well, I’m doing this and I don’t want to, and so you can change that. So I work with people in the world and helping them change something that they’re doing, they don’t want to do. So it’s firing the new one rather than yoga. Yeah, the way that comes together scientifically is we have an event, and then we’re going to put some meaning to that event. And then we add some emotion. And we call that a cognition, those get bound together with what we call acetylcholine a neurotransmitter. And so it’s like when you have a memory about a song, and it takes you way back when well, that gets fired, it takes goes, you’re in your subconscious memory and grabs a hold of that cognition. And that’s why you have that memory.

So when we are doing things, and we don’t want to be doing them, and I used to talk about this a lot, you know, going back in my history, I and I would do things after I got out of my own. And and I’d say, Where did that come from? Why do I do that sort of thing. And then I would go home to visit my parents, and I would see it and it’s like, yep, there it is. So as we’re growing up from the third trimester of our inception, all the way up to age seven or eight, we have no filters. So our brain is basically in.See some people nowadays, even as adults, like owning LASIK, does I ever say around here? You’re only young ones, but you can be immature forever. Yeah,

Lisa Patrick 13:12

yeah, exactly. Exactly. Sorry. I didn’t mean to interrupt. But that’s so true.

Dr. Jeffrey Fannin 13:16

Yeah, well, it is because that’s what drives our behavior. And so if we want to grow and develop, and sometimes we can’t get out of that, that young development where we have no filters in our brain is basically in delta and theta. So everything that we were learning how the world works, and what our perception is. And so that’s what guides our perception of the world and what we think and how the world works. And we don’t realize until we get later on in our years, even in our adult years, that there’s a five year old driving the train here, you know, and so we have to do something to get rid of that. But there is a process that can be done. And it’s a physiological process. So I talked about the acetylcholine. And basically what happens when we have a, we want to get rid of the old belief. And that cognition, we disengage the emotion from that. So you may not get rid of the memory, but the emotion gets disengaged, so you have no emotion, so it doesn’t trigger that behavior. And then you can install, causing a second burst of acetylcholine to happen. I know a lot about this, because that’s what I wrote my doctoral dissertation on EMDR on anxiety, stress and depression in the workplace, so and so

Lisa Patrick 14:37

it’s really eliminating the emotion attached to the memory in order to stop the behavior from occurring in the future. Right. Well,

Dr. Jeffrey Fannin 14:47

exactly. Because when we look at the relationship, there are three electromagnetic centers that we deal with, that are very important one is the electromagnetic centers around our chakras. Is the electromagnetic center around our heart.

And the third one is the electromagnetic center around the brain. So there are signals that are going from the heart to the brain to start those electrochemical situation. So we have those emotions and those feelings. Yeah, what a lot of people don’t realize is that the electromagnetic center around the heart is 60 times greater than the electromagnetic center around the brain. So what that really means is there are over 4000 neurites, around the heart. Now a neuron is like a neuron in the brain and thinking, remember, it can learn. And so the neurites. And that’s why we we look at the heart chakra, for example, when we’re trying to develop coherence within ourselves. If you if you look at my friend, Bruce Lipton’s work, in Biology of Belief and those kinds of things, the cells have to be dynamic. And what that means is your cells have to be able to communicate one with another. And so that’s part of this coherence issue.

So when the the, we have this signals going from the heart to the brain, and there are two parts of our autonomic nervous system, the sympathetic nervous system and the parasympathetic nervous system. So the sympathetic nervous system is setting up the trigeminal nerve, or excuse me, the vagus nerve, from the heart to the brain. And it’s activating those chemicals. So we have those feelings. And so when we get anxious or overwhelmed or angry, or whatever, it’s causing those neural peptides to occur. And we have those chemicals within triggers some of our memories and feelings and from our subconscious. And so that mechanism that gets in there. So this is about developing coherence, or adding the second part of the autonomic nervous system called the parasympathetic nervous system, where it calms down, that overwhelm the anxious the fear, and balances that out. And that’s what we call coherence. And so when we have a coherent system, running through the heart, that we are creating this call, energetic system, that is transmitting the energy and information from cell to cell to cell at one that’s balanced, then we have coherence. And so I did a lot of research on working with people and looking at, you know, what creates the coherence? And how do you do that with people anywhere in the world?

Lisa Patrick 17:37

And so how does brain mapping? So let’s talk a little bit more about like, what is exactly brain mapping for those of us, including myself, I mean, I have a high level understanding, but not a real in depth understanding, what is brain mapping? And how does that contribute to what we’re talking about?

Dr. Jeffrey Fannin 17:54

Well, brain mapping is really an eeg and electroencephalogram. So put a cap on the hair. And then we’ll inject gel down into like 20 different locations. And we are looking at the eeg once we get the eeg. And so I will take like a baseline, eyes open, eyes closed, so would with your brain on tasks, things like that. So we can see how it functions in different realm. One of them I might do meditation to see how their brain functions in meditation. So doing over 4000 brain maps around the world with meditators. And what I found is most people have no idea how to meditate. And their brains are far too busy. You know, so we have to learn teach them how to calm their brain. I

Lisa Patrick 18:40

mean, I don’t know, like, I’d be scared to see what my eeg would say when I was trying to meditate.

Dr. Jeffrey Fannin 18:48

Yeah, well, they open up the borders, come on down. And yeah,

Lisa Patrick 18:53

for sure, absolutely.

Dr. Jeffrey Fannin 18:54

Yeah. So you can talk to Sherry, we did. We’ve done you know, Shannon’s a bunch of other people, you know, to kind of see what goes on with it, then I also have some equipment that you put your finger down on the camera lens, and it will shoot a 10 millivolt charges a little small, you can’t even feel it. So we can measure your energy field, we can measure your chakras, we can see when they’re misaligned, that sort of thing. And, you know, then we can do whatever we need to do in order to bring those back into alignment to increase your coherence. And that’s, I have an eight-week program that I work with people. Now they can see that on my website if they want.

Lisa Patrick 19:35

And so once you’ve done that the procedure of the brain mapping it and you know, you’ve used the gel and you’ve done this test, what are you looking for?

Dr. Jeffrey Fannin 19:48

Yeah, they’re there, you know, so we will take the eg and convert it into what we call a Q eg, which is a quantitative eg so I get a bunch of little heads. need every frequency, one hertz, two hertz through all the way up to 30 hertz, and then we can start to see patterns. So when I see too much alpha in front of the brain, then I know people are going to have problems with a focus and concentration issues, or too much beta in the back of the brain.

This is where we’re going to see things like anxiety, and stuff like that, and business in the brain, and that sort of thing. And so we can tell how many standard deviations is there. And that tells me Okay, here’s what we have to do to retrain the brain. So we all have this thing called neuroplasticity, in other words, training the brain. So if the amplitude of a of the energy is too much energy in the front of the brain, and you’re losing focus on grief, we bring that down. Same thing with the back of the brain, you got anxiety, we’re going to bring that down, and cause the brain to function in a normal range, and add the coherence. So now you can do what it is you want, if you’re trying to deal with, let me give you an example of many people have heard of the law of attraction, so to speak, why. And so there are some physics that are involved with that, when we have a thought and it is vibrating at a particular now whether it’s a wanted thought, or an unwanted thought, it doesn’t really matter. And so it’s vibrating at a particular rate. If we hold that thought for 1617 seconds, then other energy that is vibrating, like it will be attracted to it. Now, if we have the wanted thoughts, as these two come together, they are increasing the energy or the amplitude of that energy that is there.

after 68 seconds, we understand through physics, that it’s not just affecting the energy or in that is out there, it’s affecting particle matter. So now we are attracting that which we want. But the problem is we as human beings, we have a wanted thought and an unwanted thought of one thought. So we’re constantly putting resistance into the field, based on, you know, our paradigm, our subconscious belief patterns, all of these kinds of things that are happening. And people don’t understand, okay, well, how do I get rid of those beliefs that aren’t working for me while we go through that process? and get rid of them? And how do I instill the ones that I do want, those are the ones that I want to fire off. So there’s a way of instilling new ones and creating new patterns, new habits of being able to teach that the relationship between the heart and the brain so that you this coherent function? So the cells are talking to each other, you know, from cell to cell.

Yeah, in a pattern that makes sense, right? Clearly, right?

Lisa Patrick 23:00

Yeah, one that’s working for you, you actually. I’m sorry, I say I was just gonna say I can’t imagine like when I think about veterans, for instance, right, we’re children who have gone through trauma, the amplitude of opportunity to help them through brain mapping must be extraordinary. You must.

Dr. Jeffrey Fannin 23:29

Yeah, when I very first got into this field, I worked with a lot of children who had been abused, or neglected. And so they had this PTSD, like trauma. And so I’ve worked also with a lot of military veterans and done some studies with things like that, and how, how do you get rid of that? How do you change that? Because it’s, it’s, it’s very nice to measure this. And, and there’s one thing that is very important, and that is the relationship between the cells in our bodies. So that’s why we do you know, we’ll send out a kit to people if they can’t come to me, and there’s two steps to this kit. One, they poke their finger and get a couple of drops of blood and send it into the lab. Then the second part is where they do an online cognitive test. It takes about 15 minutes. So if I can’t get the brain map that

Lisa Patrick 24:21

I normally Yeah, sorry, Dr. Jeffrey, this is the brain span that you’re talking about. Right? Yeah,

Dr. Jeffrey Fannin 24:27


Lisa Patrick 24:27

Let me let me just interrupt you for one second. I’m going to play a video for everybody about brain spam that really talks specifically to what Dr. Fannin is talking about and then we’re going to explore this a little bit more stem by

VIDEO 24:42

optimizing the health of the brain is the future of healthcare. brain health is the gateway to produce optimal health for the entire body. The ability to measure, track and improve brain function and key blood biomarkers has profound implications for your overall health. Brain span is revolutionizing preventive brain health by providing a complete blood profile that reflects both cellular health and systemic inflammation and connects these metrics to brain function. The neural health assessment is simple yet thorough. It is generated from two brief steps activated from a small kit. One, a patient performed fingerstick, providing a few droplets of blood on a card. And to a brief web based cognitive function assessment on a touchscreen device within two to three days of processing pen electronic report is available that elegantly illustrates the status and relationships between nutrition, inflammation and brain function. specific information on the omega three index and the Omega six omega three ratio, among other indices, help you avoid being in the dark when it comes to quality and quantity of specific dietary nutrients. The results of the cognitive function assessment are described to include the areas of attention, processing speed, and memory, linking them back to the nutritional metrics and specific lifestyle recommendations, making them more meaningful and motivating. A wellness summary is also provided, so you can easily understand what your results really mean for you today, and for your future, if you don’t take steps to improve it.

Lisa Patrick 26:27

That was really interesting. So let’s talk a little bit more about that.

Dr. Jeffrey Fannin 26:34

Yeah, well, you know, when I started traveling around the world and doing stuff with people, I wanted to find a way in order to, to help people no matter where they are in the world. And so I was speaking at a conference in San Francisco, that Bruce Lipton had set me up with this, this deal to speak, they’re about 1000 people at this conference. And they had displays and things set up. And so that’s where I met the owners of brain span, and come to find out that they’re doing a lot of the same kind of research and things that I was doing. So I got involved with them. And I’ve been doing this for many years now. And you know, with hundreds and hundreds of people, where they where they take this test, because I was looking for that relationship between the brain and the body are basically the cells and what’s going on in the brain. And this gives me that measurement. So I’m working with somebody, we will do this test at the beginning of the eight weeks, and then we will do it again, at the end of the eight weeks. And in between we work on how to how to change things. So we can look at their report and see what’s affecting the cells, what’s affecting their brain. And, you know, we can look at their memory, their processing speed, you know, their cognitive functions, all of those things. So if they can’t get to me to do a brain map of QE G, then we can do it this way. Yeah, then talk about what their needs are, and then go about, you know, bringing them in line, we can actually see the trajectory of whether you’re aging too slowly or too quickly. You know, and where you fall in that trajectory. And we know what it is that we have to do taking supplements, actually, they are NRF, one and r two activators that activate these pathways that deal with our aging with our cellular health, that sort of thing.

Lisa Patrick 28:35

Right, right. And so can you tell us a story about because you must have some clients that have seen dramatic changes in their lives. So can you think of somebody that off the top of your head, that was one of the most dramatic stories that happened for you as a result of

better medic stories, but let me let me tell you how this all kind of got started.

Dr. Jeffrey Fannin 29:05

Yeah, it happened kind of by accident. So I did all the greatest things to do. Exactly.

So I was working with a young man who had problems with focus and concentration. So we did the brain map with him. And I was doing the traditional way of helping change the, you know, the process in the brain and that sort of, so as I learned more about these activators, in our one in or two, I put him on his regimen, after we’ve done a brain map. And then 12 days later, I get another brain map. And I saw something that I have never seen in 25 years that I’ve been doing this, and that is that everything was in the normal range. And it’s like, how is that possible? You know, and so I’m comparing them side by side. So I have some videos and Chuck talk about these kinds of things.

I’ve done a lot of interviews, but basically, it was showing that in the normal range. So at first I thought there was something wrong with the with the brain with the cap, you know, with the data, but it all checked out. And so I began to look at this more from a quantum physics point of view, I’d say how is this physically possible. So as I looked at that, and I was talking earlier about having the right environment for your cells, so that they can function normally. And so I began to as I was breaking down different parts of the brain map. And looking at coherence, it went from a very messy coherence, to normal. And now that didn’t cure his add, because there were too many gaps in his learning. But it did open up his cellular pathways to allow this connection is communication between sell, to sell, and open and be coherent. And so as we worked with him, before we started doing this, the parents were getting two or three calls a day, a day from the school, you know, he’s acting out he didn’t bring his homework, he’s being belligerent, typical things that we would see with kids who lose focus and concentration. And then, quote, days later, mom brings in a note saying, from the School of saying, Wow, what a turnaround and tweening. In his homework, he’s doing what he needs to do. He’s not being belligerent. He’s not acting out.

So by the end of the school year, it’s get of getting D’s and F’s on his report card. He was getting A’s and B’s, I have another young man that I just finished working with here, maybe a month or so ago. And he wanted to get into college, he finished high school. But his LSAT scores were so low, that he wouldn’t be able to get into. So we put him on this routine of retraining his brain, and so forth. And so then he’s retook his sh t test, had a tutor and whatnot, that helped him. And he got such a high enough score, he wanted to go to you and lb, but he couldn’t qualify to get in there. And right now, he is at U and Lv he was he got his admission, you nlb. And he’s now taking courses at U and Lv.

Lisa Patrick 32:10


Dr. Jeffrey Fannin 32:13

So, always, no matter what you’re in, you know what you want to be limitless and be more powerful and have, you know, subconscious belief patterns that propel you forward. So you’re not dealing with anxiety and depression or, you know, not being able to work well.

Lisa Patrick 32:32

So you talk, like, while I was doing some research on you for the show, you talk about commanding the power of thought, what does that mean to you?

Dr. Jeffrey Fannin 32:44

That means a lot of things. You know, so we have a thought, you know, over and over, I’ll go back to what I was talking about earlier, that we have wanted thoughts, and we have unwanted thoughts. Now, here’s the science of some of this, when we look at and this is I kind of explained this a lot in the book, that 95% of our thoughts come from our subconscious mind. So in how that process works, in the conscious part of our brain, only 5% of what we say Think and Do will happen. 95% of it comes from our subconscious belief. Now when we look at the brain as a whole, you know, how is it actually processing, that the thinking part of our brain the conscious part, that it processes that at that 40 bits per second? Now, when we go to the subconscious part, it processes at 40 million bits per second, you know, and so there’s so much going on down there, and because we’re not aware of it, we ate out in our behavior, and so commanding the power of thought really is about Okay, what do I do? how, you know, what are the things that get in my way? You know, and so we look at that 95% of our thoughts. And and this one bothered me for years and kind of set me off on this path. It’s like, you know, why would God create 95% of our thoughts be negative thoughts? Yeah, yeah. And so, I thought about that, and I thought about it. And then finally, in one of my meditations, it came to me that the reason that 95% we have to know what we don’t want in order to pick what free will, you know, you can’t have free will or free choice. Unless, you know, we have to know what we don’t want in order to choose what we do want. Right? And so that’s what that’s all about. And so we why we that is the default mechanism. So this is more about deciding what you want, how you want to live your life, what you want to have happen, but most people live life by default. You know, they don’t, they don’t design, what it is that they want and how they go. Without giving it away, they just do do whatever comes naturally

Lisa Patrick 35:04

good. Well, Jen, Jen is watching with me today. And Jen, Jen were her and I were doing a program called 75 hard, which is really a way of retraining our body and our mind over 75 days, I’m not sure if you’re familiar with a 75 day hard challenge or not. But it is a, you know, patterns of behavior over time, right? So commanding the power of thought to actually change our behavior. You’re talking about how you’re looking at mind mapping and the unconscious at 95% of the time in the unconscious. And so how does things like gratitude, play a role in that, and and you know, some of those soft skills of life skills?

Dr. Jeffrey Fannin 35:48

Yeah, well, let me kind of explain that, you know, when we look at gratitude and appreciation, and many people use those synonymously. But here’s the science of that, when we are great grateful for something, what it usually means is, we are grateful that we are not here, and we’re over here, you know. And so there is a lower vibration, a lower frequency, in gratitude, whereas appreciation, the frequency or vibration is higher, it’s closer to unconditional love. And so, when people say that, well, I’m grateful for this, if they would just change that to I appreciate this. So for example, I’m sitting here in Arizona, and it’s a very nice day, it’s like 85 degrees here, this is why we live in Arizona. But when it was hot, during the summer, I could be sitting here in my office working and have appreciation that I’m not out there, and 116 degrees,

I can have appreciation that it’s a sunny day, or I can have appreciation that it’s raining, or when I go to bed, I can have appreciation for my nice soft pillow, my nice warm blanket, where there’s difference in gratitude as opposed to appreciation. So if I want to attract more things that I’m appreciative for, and we look at this thing called the receptive zone, so into this wanted unwanted kind of thing. And so I have to open up to being in the receptive zone, and to be in the receptive zone, I’m going to start having that feeling that emotion of appreciation, sending that vibration out there, that I am appreciative, and then I can begin to attract what it is that I want. But I find to have to open up that doorway of appreciation to be in the receptive zone. Otherwise, if I’m putting resistance into the field, with unwanted thoughts, or unwanted feelings, I’m just pushing away the very thing I’m trying to create. So it

Lisa Patrick 37:56

Totally makes sense. You know, I talk lots about how how to make yourself an eligible receiver in life, right. And that’s essentially what you’re talking about. Make yourself an eligible receiver. Well, Dodger fan, I want to thank you very much. We’re getting close to closing our show here. We’re already at almost 45 minutes. But I always ask, and I always find this really interesting. So one of them’s a lot more about brain mapping and the and the value Behind the Science, which is really important, because I think sometimes we don’t appreciate that enough, first and foremost. But one of the things that, you know, we’re are really in challenging times right now. And so how do we or what is your number one suggestion moving forward? Because clearly, I haven’t had my brain mapped. And I’m not there for the brain span. So what’s what’s your one piece of advice that you’d give people right now today that they could apply in their lives? Moving for a better life?

Dr. Jeffrey Fannin 38:59

Please. So that’s a wonderful question. And, and I started thinking about stuff like that, because I was getting a lot of interviews and things because of the books created, you can get a free gift, I have a free gift for your audience hear, if they go to my website, they can download, you know, the five keys to commanding the power of thought, which kind of addresses some of these things that people can do. And, and a large part of it is, just don’t allow yourself it’s kind of like training a dog, you know, sit, stay, you don’t stay in training our bright brain to do what it is that we want. It takes a little bit of time to develop new neural pathways, so that the good ones, you know, be pay attention to what you’re feeding your brain. A lot of people get online and watch all kinds of things, you know, what is your morning routine? Deal with? And and so what are you thinking when I have a negative thought, and this doesn’t preclude anybody from having negative thoughts, but when you have One, what is it you actually do? And you, you can stop yourself and say, No, I don’t do that anymore. I’m going to go into that receptive zone, I’m going to think about something that I can appreciate. And it’s being present in the moment. You’re present in the moment, I’d be aware of what you’re thinking about, and then find something in the moment that you can appreciate when you’re finding that you’re not appreciating things that’s not coming naturally.

Brad Blazar

Brad Blazar knows how to build teams that drive performance and results.

Having raised over $2 Billion in capital for some of the industry’s leading firms, Brad shares with you how you can build a team and broaden distribution into new channels.

Brad believes that when you create places where you are rewarded and appreciated, you make great places to work.

See below for show notes!


Lisa 0:01

Good morning, folks. And we’re tuning in for a new episode of Coffee with Lisa. And today I have the amazing and outstanding Brad Blazar. And what I want to talk about today is about sales and driving teams, and how can we really, truly get great performance out of really great, extraordinary teams that are highly adaptable. But before we get started, I just wanted to share let you know that clearly, we don’t have any sponsors for the show for coffee with Lisa. So we’d sure appreciate if you like what we talked about to go over to iTunes and give us a review and and to share. So welcome, Brad. I mean, your track record is impressive. First of all, 23 years old, you start, you’re working in oil company, you grow the team to 30, you’re generating billions in dollars over you write books, that you’ve got some crazy things going on. But a little bit about new first, like, who is Brad, where do you come from? You know, where’d you grow up?

Brad Blazar 1:08

Sure, you know, I’ll share my backstory with you. You know, I was basically born into what I would call a middle-class family, Lisa, you know, my parents certainly, were not of wealth. My dad was basically a executive CPA that went into real estate. And then, of course, my mom, we get older as children basically worked in real estate as an agent. But, you know, I knew, I guess from a relatively young age, that I wanted more in life. And I tell the story of a very wealthy rich uncle of mine, you know, it’s kind of like Rich Dad, Poor Dad, you know, I had a rich uncle. And my Uncle Henry never had more than a sixth-grade education. He was an orphan. And as an orphan young boy was basically given the responsibility of looking after his two sisters, my ons. But as a young man, he went to work in the textile factories in New York City.

And his job was to carry these large, big bolts of textiles from one scene trust to the next. And there was a gentleman that he met that basically was a capitalist that took a liking for whatever reason to my Uncle Henry. And he said, Henry, I’d like to start a women’s fashion line. And you know so much about women’s fashions you work here in the text files, you know how to walk up and feel with your hands, good quality, you know, I’d like to bring the capital in. So they started a company called rNk fashions back right before the depression that literally went on to become one of the largest women’s fashion lines in the world.

And he created millions, and then of course, became a philanthropist. And when I was about eight, I’ll never forget this, we were having Thanksgiving dinner at the Palm Beach Country Club, which he owned. And he was walking me around the room holding my hand. He said, you see that man over there. He puts the little erasers at the end of your pencils that you use in school. You see that guy over there. He’s the one that makes the hangers. And you know, as a young boy, I’m just like, blown away, go like holy crap, you know, and I knew then that I wanted abundance. And so when I got older, you know, of course, I had multiple jobs, you know, paper routes, working in restaurants.

But it was when I went off to school, Lisa, to study architecture, because I wanted to become an architect and use those skills. Then I got sidetracked. I ended up responding to an ad in a newspaper that literally changed my life where there was a small little local oil company looking for someone just to get on the phone and call out to high net worth accredited investors. And so I responded to the ad was hired in literally working three hours a day, three days a week, which is nine hours out of the workweek. I was making 80 grand a year as a you know, punk kid going to school. And I said to myself, man, if I’m doing that, once a week, what in the world could I do if I was working full time. And so without that knowledge, I just basically quit going to class and showed up and learn how to close built a very, very sizable network of accredited investors. Then I went to work for a second company doing the same thing. Unfortunately, the second company that’s to say they had a thread of dishonesty. They weren’t the highest ethics, they were committing fraud. And so I resigned we filed class action suit we prevailed. But out of that came great goodness because my investors looked at me. They didn’t know I was 23 years old because this was before zoom.

This was before streamyard. I was doing it on the tail. Phone, they knew I was in my 30s their bread, what are you gonna do now? I said, I don’t know. And so they backed me. And at the age of 23, I was catapulted into the role as a CEO and founder of a small oil company not knowing anything about business, other than letterhead, and some business cards and envelopes. But I was a quick learner. And I got on the phone, and I started raising money for these different deals. And then I started hiring salespeople to work for me, Lisa taught them how to sell and do the same thing. We got to a point where we grew, we were raising millions of dollars a month, we were drilling in Texas, Oklahoma, Louisiana. And that’s basically where I learned how to do what I call my primary hard skill, which is teaching other people how to raise capital to buy, build, or scale their business or fund their real estate venture. And I’ve raised over $2 billion, still counting. And I’m also now of course, an author, a keynote speaker and a coach and consultant to others. But that really wasn’t when I call the path that I wanted to go down.

When I dissolved my oil company, after running it for a decade, I started writing a book, because I woke up one day, and I said, you know, there aren’t many 23 year-old kids that grow multi-million dollar companies. And that book was largely cast aside, and it was never completed. And it was literally about two, two and a half years ago when I was cleaning up my office and I found the floppy disk, floppy disk, you know.

Brad Blazar continuesโ€ฆ 6:33

But it was a floppy disk that had the title of the book. And I said, you know, I’ve got to finish that my project now that I have a daughter. And I want my daughter to be instilled with the proper things and understand, you know, success. I’m going to finish the book. And so it was a lot of late nights. It was a lot of editing. When I got my author’s copy of the book in the mail, I was so proud. And I looked at the cover and I showed it to my wife. And I designed the cover myself and I said if you were walking down the aisle to Barnes and Noble, does this jump off the shelf which you bought the book. And she said you want my honest opinion has said that tells me right there it sucks. And so I went to Fiverr you know the platform where you can hire artists and illustrators, I paid a couple hundred bucks, I found a dude actually over seas that had designed the book covers for some New York Times bestsellers. And he designed what became basically the number one rated read for young entrepreneurs. And this happened actually last year, shortly after the book came out. And a friend of mine called me he said, Hey, you know your books, number one. And I’m like, were like Amazon, like, you know, New York Times, he said, No, there’s a big blog over in England that just ranked your book as the number one read for young entrepreneurs. And sure enough, I researched him. And it was a big blog in England that had put my book number one on the list. I don’t know how it happened, I really don’t care. But as someone that understands what I mean. Yeah. You know, but but I backed that one thing with action, I took that link. I sent it to universities that have entrepreneurship programs. And I said, I am the author of what is today the number one ranked book for young entrepreneurs, here’s a free copy. And then they started calling Brad, we’d love to have you come speak to our student body great, started showing up started getting calls from radio and television stations. And I realize and I told my wife, there is a bigger calling for brand blazer, you know, you just don’t get called by radio stations, television shows and major universities like rice and Texas a&m to be called in. And that’s when I started basically my keynote, speaking, working on my second book. And then of course, looking out to the industry for someone to coach me on how to do this professionally. And as they say, you know, the rest is history. I said goodbye to my professional career, a little over a year and a half ago. And today, you know, of course, run a very successful coaching and consulting business and just wake up every day inspired. And to me, it’s not work. It’s fun. I love what I do.

Lisa Patrick 9:24

Well, and that’s so important, Brad, because if we don’t love what you do, the passion doesn’t resonate with others. And if they can’t feel and believe in your passion and your mission and your mantra and your vision, I mean, we’re going to talk a little bit more about values and mission, right and how important that is when you’re driving a team. But it’s, you know, its core. And I think, you know, I work with a lot of professional speakers and authors and thought leaders and some of them have done a really good job at really understanding their core, right, who they are, what their values are, and the answer Still it each and every single day in their mantra and their mission and others not so much. But those that do succeed. And I’m not talking about succeed at this level I’m talking about at a high frequency of greatness. And it’s always, you know, when they reach here, it’s like, What’s the next one? What’s the next one? Right. But while they’re doing that, they’re also pushing everybody that follows them and everybody that works alongside them for frequencies right. And so that’s so important. Well, that’s a, that’s an amazing story, because I have not, I mean, clearly you and I have gotten to know each other and introduce through the coach Burt network. But I didn’t know your whole story. So thank you for that.

That’s very encouraging, especially, I think it’s important to when people start to step out and they move out of their transition out of their executive roles. Working with a few executives right now and push into the world of entrepreneurship and the world of thought leader and personal brand. It’s difficult, because you don’t have all these resources, you don’t have to be many more that you used to have back in you. Now you got to figure out where do I go? How do I do it? How do I navigate this? So what was the biggest challenge that you had? Brad, when you stepped out of your executive role? And you stepped into the world of Brad Blazar?

Brad Blazar 11:27

Well, you know, first and foremost, it was scary. But it was also very, very humbling, you know, when you write a book, and I’m just going to tell your audience, most people are lucky if they write a book to ever sell 50 to 100 copies. Most published authors never sell more than 50 to 100 copies of their book. I expected my mom, my siblings, my aunts and uncles, my closest personal friends to be some of the first people that would run out and buy my book. I mean, tickets on Amazon folks, just 20 bucks. And I sat back looking for sales. They didn’t come. Yeah. Now the reason of course.

Brad Blazar continuesโ€ฆ 12:08

Well, but here’s the message, you know that I tell people Lisa, they never saw me as Brad Blaser the author. They’re like, Dude, why would I buy your book, you’re not an author. You don’t know anything about coaching people. You’re telling us you’re going to coach people and you’re going to build a multi-million dollar coaching Empire? What do you know about coaching, you’ve never done it before. And I just said there’s a bigger calling for me in life than doing what I’m doing. And I remembered literally hiring agents, hiring coaches like coach Burke, spending money I pay $5,000, to a guy in Israel, whose job was to put me on the biggest podcast in the world. I mean, I’ve been on Joel brown addicted to success in Australia, Carolina, Milan, and portio, chili, Benny Hoffman, Roland Frasier, business lunch, Brad Lea’s dropping bombs. And my wife looked at me because all she saw was money going out the door to promote my dream when I was building. And she said, Brad, you know, we don’t have insurance, you’re paying for a private insurance instead of what you used to get as a corporate employee, how much more money are you going to throw at this dream. And I said, if I have to throw another hundred thousand dollars at it, I’m going to throw another hundred thousand, this is who I want to be. This is my goal in life, it’s to impact and transform and change people. And today, when I tell people that I coach that they have to commit, unlike folks, many of you are dipping your toes in the water investing in your business.

You know, it’s like, it’s like dropping a pebble into the lake, I see ripples, I’m looking for tidal waves. I’m like, I just committed $30,000 to hire a couple guys to build me a whole bunch of funnels, if it don’t work out, it’s expensive tuition. But I’m investing in my future. If you’re not investing in yourself and your future, it shows me a lack of conviction. It shows me a lack of belief in yourself. And it shows me doubt. And so I believe that when you build you have to scale and scale quickly in one of the things that I learned very quickly as an entrepreneur building my oil company, Lisa, is you have to surround yourself with other people that share in the same mission and share in the same dream. And it was so very funny because very early in my coaching career, I actually was introduced to somebody not gonna mention any names. He’s a coach today had me on his podcast. And after he had me on his podcast, and we developed a relationship. He said, You know, you should hire me as your coach, I can help you so much. And I explained, you know, I’m already working with Coach Michael Burt, one of the best what can you teach me that Coach Burt can’t teach me and he said, Oh, I could teach you this. And I could teach you that. Now.

This guy was a very successful real estate agent and had built a very large book of business. And I just sat back and I said, What have you ever done to build a multi-million dollar oil company? You know, all you did is went out and bought a bunch of listings as a real estate agent. But I mean, if you actually scaled and had employees and payroll, and at the end of the day, I said, Thank you very much, but I’m just going to stick with Coach Burt. I know how to scale and build a business. Today, I’m so far ahead of where that dude is. It ain’t even funny. But he disowned me as a friend. He friended me on Instagram, he has not supported events that I and or others he knows in the coaching community have put together. So again, what does that tell me about a person’s integrity? You see the funny thing, and coach knows this. I show up at events, whether I’m speaking, or whether I’m not to support friends in my network, NATO for who you know, Cody Askins who, you know, 8% Nation, I’m not in the insurance business. But I was there, I bought a ticket VIP spent my 500 bucks, flew up there got a hotel, I mean, the whole event probably cost me 1000 $2,000. By the time I added my food in my hotel, it’s because I’m supporting my friends and those I care about. And what happens, they reciprocate, and they support and they help me. And so I believe that your true colors really shine through. And your true colors really define yourself. Because if you lead with value, and you find like you said your mission, your purpose and your why. And then you back that with conviction in with the tensity in with motion, you can transform your life. I was just on a call this morning with 60 or 80 people in a different network coaching them. And I said folks, you all have to come to my bounce back tore up in Laredo, Texas on the 24th. Either come live with a live event 50 bucks general mission or get a VIP or hell for 20 bucks, just join the live stream. We’re gonna have three cameras, different angles, and we’re going to have john chin.

He’s worked with the Napoleon Hill foundation and Sharon Lechter. To bring to you the Think and Grow Rich legacy. The movie I mean, my God, if you haven’t seen that, you got to see that, right? He’s going to be a speaker. I’ve got Sergio Bruna, the largest influencer in the Latino market. The guy is the global ambassador for General Motors is appeared in hundreds of commercials had his own late night TV show, the dude’s been interviewed by Larry King, how many people get on Larry King show, again, connections being around successful people. And so you know, when people ask me, you know, what’s your Why, what’s your purpose is I tell them and this comes out, of course of something that you and I have learned from Coach Berg, I believe to do great things in life Lee, so you have to have like coach Burt says a revelation. He tells a story about when he was a young kid, and his mom dropped him off and Little League somebody said to him, you’re gonna be a great coach someday, young man. Of course, today. He’s one of the best. My revelation my defining aha moment was when I was in the oil business. This was before the internet. This was before we posted jobs on indeed or monster or job boards. We posted them in the local paper. I was looking to hire somebody to come work for me as a salesperson. We got tons of resumes. And so one day, my my secretary buzzes my office and says Jack’s here for his interview. Now, let me remind your listeners I was in a prestigious office building, I had half the third floor around me I got big law firms CPA financial services, we’re all wearing professional business attire.

Brad Blazar continuesโ€ฆ 18:42

This guy shows up for a job interview in a pair of jeans that had holes in the knees, work boots covered in dust and dirt, a flannel shirt. He had a mullet for a haircut like Billy Ray Cyrus or Joe Dirt if you saw the movie with David Spade and a beagle through Manchu mustache. And when he got out of couch and shook my hand, His hands were very callous and very rough. Now, for most people, the interview would have ended there at the front door, because most CEOs just would have written that dude off. But I didn’t.

There was something about him. that attracted me to him that I found out a little bit later, but I never forget what my grandparents told me and they said, Brad, people will forget your name. They might forget what you do, but they will never forget the way you make them feel. So being a kind person, I invited him in my conference room, gave him a cup of coffee just like I’m drinking here because of course the show is called coffee with Lisa. And after about 20 minutes, I said jack, why do you want to work here? And his response gave him the opportunity of his lifetime. His answer was because my wife and my daughter’s dreams are bigger than mine and I want to give them everything. And like they deserve. And I still choke up and get teary when I tell that story. It was that moment that I realized his purpose was bigger than himself. And I said, you can come back next week on Monday morning, you have a job, young man and he jumped out. He shook my hand. He hugged me. He said, Mr. Blaser, I’m so thankful. The funny thing is on Monday, after visiting my office, he showed up dressed not much better than he was the day of the interview. And so all Brad blazers sitting there going,

Oh, dude, man, you really screwed up this one, this guy’s get again on the phone and be talking to big time CEOs and entrepreneurs asking him to write checks for hundreds of thousands of dollars. And the poor kid don’t even own a suit. You really messed up on this one blazer. And then I sat back in my chair, and I suggest Come with me. We got in my Porsche. And I took them to a department store and I invested a few thousand dollars in this young man’s future, I treated him to two suits, shoes, belts, took them to my salon, we gave him a Hollywood Makeover. And then we came back to the office about four o’clock and my receptionist did not recognize them as the same man that left that morning. But the surprise was the next day when he walked through that door, wearing that suit. Man what a different person he was, I could see it in his presence, the way he was walking taller. Then I took him to the conference room gave him the scripting taught him how to close told him how we capitalize deals, told him what to say. And that year, he made a quarter million dollars. That was my revelation, my aha moment that brand blazer can change people’s lives, teach them how to sell. And then of course, I backed that with conviction over the years to do what I’m doing today. But it was really that revelation that said, I took a guy probably need no more than 40,50, 60 grand as a roughneck working out in the hot tech sun. And I turned him into a closer that today’s wearing a Rolex watch sitting in the corner office making a quarter million dollars a year?

Lisa Patrick 22:14

Well, and and, you know, you see, there’s a lot of points that we can touch on throughout that whole story. First of all, you know, you talk about a belief, it’s an it’s not you know, about don’t judge the book by its cover, right? It’s about I think a lot of a lot of of, you know, whether you’re an entrepreneur, you’re in the C suite, or you’re an HR professional, wherever it happens to be. The one question that most don’t ask is why do you want to work for me, they’re so focused on the talent and the hard skills that they forget the value and mission and mandate and purpose drive way more and bigger result ever all day long than technical skill, you can teach the technical skill, you cannot teach somebody focus and drive. You can help them and you cannot, you can’t teach it. So that’s a really valuable lesson for anybody who’s listening right now is that if you’re not asking your team’s, why do they want to work for you? Or why do they believe in the mission or the mandate of the company, then you’re doing yourself and you and your company and your team’s a disservice because they’re not going to belong to that organization. They’re not going to belong to them. And that’s so very important.

You know, you talked a little bit more about recognizing that when he walked through that door all of a sudden, that close, it’s not that the clothes made him any different, is it he just needed that confidence to walk in that door and say, Look at me and who I am. And you were that that activator for that? Right?

Brad Blazar 23:46

Absolutely. You know, you’re 100% right.

And, you know, I share this with people is part of my belief system, you know, as you and I know, it’s you know, leading with your beliefs. And if the other person you’re communicating to has similar beliefs, there’s going to be a natural attraction. And so largely went on the keynote, and I’m up on stage in front of a large audience. I’ll say I believe three things. I believe a good coach will motivate and inspire you. I will believe a good coach will ask you the hard questions. But I will also believe a good coach will get you to start doing things tomorrow, that you’re not doing today. And that’s where the transformation really takes place. That’s where jack was doing things daily. That because I was creating disciplines and habits that he wasn’t doing prior to showing up on the job. But you know, it goes one step beyond that. I get paid and I go in and I coach $2 billion companies I was called in last year to a company called PCL industrial, which, you know, does seven or 8 billion in sales, global company, their big contract and they had me come in to train their leadership team.

And what I learned there and what I’ve learned in talking to managers and CEOs, there’s There’s a big disconnect in the world and in corporate America between what managers think employees want to be motivated and inspired, and what the employees actually want, that the managers and leadership team don’t know, it’s not more money. Most managers think that my employees will be motivated by bigger paychecks, raises bonuses. That’s not what most employees want. It’s nice. But really what most employees want is recognition. They want praise, they want to be loved upon. And so in my second book, put some thrive in your hive, unlocking performance in any organization, I’ll put it here in the chat, which is also on Amazon, is I write about this disconnection in why most businesses fail or why 67% of your workforce is completely disengaged, if they don’t buy into the mission.

They’re not inspired. But more importantly, the leadership team or the management team is not understanding how to really push the right buttons. by praising and recognizing and providing things that those people look for in their lives. Just thinking Haley, so you make another sale, man, I’ll throw a couple extra hundred bucks in there for you. Well, you know, that dies off very quickly. But if you’ve got a sales team, and Lisa is called up to the next meeting in the front of the room, and she’s given an award that sits on her desk, for the next couple of weeks, until she has to give it to somebody else, which builds competition in that office, because Lisa wants to have it in her cubicle as long as she can before somebody gets to take it away, and take title to that recognition and that award. That’s what builds that positive culture. And that’s I think, what so many leaders and CEOs are missing today, it’s how to create this culture of accomplishment. It’s how to create this culture of competition, because most people are competitive. Okay? The way that you bring a competitive culture out in an organization is through recognition, through awards. And if you’re lacking that in your business, or in your company, you’ve got a culture that’s not inspiring people. And so input some thrive in your hive, what I share there is what certain businesses are doing today that are really allowing them to grow and flourish.

I mean, one company here in Texas has the silliest stupid thing. It’s called the taco award. And it is a statue of a bronze taco. But it is the most prized award this damn company has. And all you’re getting is the right to walk out to put in your cubicle, but it is given away on a quarterly basis and people bust their butts, to be given the bronze stock. Yeah. And sometimes it’s disappointing. But again, it let’s make it what it’s what makes all the difference in the world.

Lisa Patrick 27:58

Absolutely. Well, and I think too, here’s another concept that I believe so. And it doesn’t matter if you’re a team from anywhere, especially now we’ve got teams from anywhere, right? We’ve got people who are at home, people that are in the workplace, you know, we got virtual, you know, for God’s sakes, Google is, you know, not going back, probably ever, but at least till 2021, back to the to the workplace.

But one of the big things that teams really miss is you’re right, they needed they needed achievement, they need accomplishment, they be recognized. But here’s the thing is if the leader doesn’t actually allow a safe place for them to truly, truly show up as themselves, it don’t matter how good of an accomplishment you have, how good of an award system you have, what kind of sales compensation you have, what kind of money if the leaders are not creating places for people to belong and truly show up as themselves? The rest doesn’t matter. That’s what I truly and I think, you know, now especially now, it’s even the hurdle is even going to be bigger, because how do we create places where people feel they’re safe and belong when we’re virtual, and it all comes back to your ship. And I’m telling you folks, you know, Brad Meyer telling talking to you about this, if you do not become vulnerable and you do not show up as your real self, you’re going to be in trouble with your business. Never mind what you have, what best service you have. If you cannot belong and really show mission and vision and bring your authentic self you’re in trouble, period.

Brad Blazar 29:39

Absolutely. I could not endorse what you just said more.

In any business. Really what you have to do is spend time getting to know your employees and really understanding what motivates them what their goals and what their dreams are. And you know, when I was running my business, and even as the National Sales Director for multiple companies over the course of my career, I would always carve out what I called one on one time. And they were just one on one meetings, usually for no more than 30 minutes just to sit down with people and just really ask them, you know, How’s work going for you? What things can i or the company be doing to make your job easier. And then after chit chat for 20 minutes, it was now more towards personal you know how things going for you at home and how the kids you know, in one day realize that you care about them as a person, rather than as an employee, their belief in you goes through the roof, because it’s like, Man, that dude cares about my well being he’s got my family.

And, you know, I wasn’t the CEO of some of the companies I worked for I was, you know, the Executive Vice President, National Sales Director. But I can go back and tell you, I had so many people that knew I was going to bat for them that I had their back, there were certain situations where the CEO wanted to literally reduce people’s compensation. I said, You can’t do that, you’re not going to do that. And I as the person that do reports do ain’t going to let it happen. And then I would confide to that employee, what the CEO was trying to do, and say, you know, I got your back, buddy, it ain’t gonna happen. Because if it happens, I’m going to walk out the door, and he knows that I’ve got your back and your family and your family’s existence is important enough to me, and they would always say you got our backs, dude, you’re the guy that we work for. And we’re gonna bend over backwards to do whatever it takes to make you look good. Because we know that you care. And it’s the one on one time, that’s one thing that I think most leaders lack. It’s the ability like you said, Lisa, to become vulnerable. They’re given.

Lisa Patrick 31:48

And it’s all connected. The first step. So we just, I just launched a new company called Belongify.

Itโ€™s a system about how you put the wheat back in me in the right kind of way. Right? Well, and the thing is that the very first step in that system is connection. And it doesn’t matter if you’re running a team, you know, you and I both know, we’ve got, you know, some amazing circles and networks, you know, we’re on stage speaking to one to 1000 people, you know, we’re correct. We’re writing books, we’ve got courses, we’ve got all those great things. But at the end of the day, it does not matter. If you do not make connections, whether it’s with a team, or with somebody across the room that you’re going to go and shake hands with connection is the most important thing. I always say, I will give up my money, but I will never give up my network. Right? Because it takes a lot of time, energy and resources. And when you’re truly yourself and like you talked about earlier, right? I mean, kudos to you. I love what you said, You said that you amplify and lift your competitors. Because you know, in lots of ways, your network and my network are our competitors. But we don’t see each other as competitors, right, we’re there, we’re in the trenches with them, we’re helping them grow their, their vision and their mission, their personal brands, their businesses, because we recognize that we need to put the knee back in we in the right kind of wait. And that starts not just with your team, but with your network. So we can hear from Richard Richard says, How do you I think he meant to say scale, the safety management function within an organization. So back to psychological safety, right in your organization? How do you how? Brad,

Brad Blazar 33:40

I think that when you look at the psychological safety in an organization that allows people to open up and communicate, it’s really letting them know that anything that they share with you, is basically you know, protected. It’s kind of like, you know, attorney client privilege. And I tell people that you know, I want to let you know that whatever we discuss whatever we share today, Lisa stays between the two of us in the confines of these walls, you can you can feel safe in opening up. And I mean, I’ve had people that have worked under me, literally, I mean, can find like I was a priest, you know, hey, they’re having relationship problems at home. You know, their wife is thinking about walking out the door. I mean, all kinds of stuff. Kids are on drugs. It’s amazing that when you have that safety, where people really have trust, and I think it comes down to trust, and really building that trust over time where people can confide in you as a manager, as a CEO, as a supervisor. It really builds the relationship because I tell people look you know, you’re a direct report, and I want you know that you can come to me for anything. If you need money if you need time off family comes first you know, I say it’s gone family and then of course your work your employment so you know if you need some time off, do You come and you tell me, so many people are scared to go to their supervisor or go to the person that they actually report to, and actually ask for that time off that they so desperately need. And what does that do? It builds up, it creates stress, I don’t want someone working. For me, that’s under a bunch of stress.

Why? Because stress causes disease, it’s one of the leading contributors to heart attacks. And so I just tell people, look, if you need a couple days off, or you need a week off to take care of this other family situation, do just ask for the time off, okay, we’ll figure it out. You know, yes, we have our policies and procedures. And if it goes beyond that, we’re work around it. But at the end of the day, I want you to be happy here. Because I want a bunch of happy employees, I want a bunch of people that like showing up for work, I want a bunch of people that are here for the mission, you’re here for the purpose, and that are more importantly, inspired by what we do. And when you build that type of culture, and you create that safety, where people are to be open, that’s how the company is going to grow. And that’s how the company is going to thrive. It’s really communicating that the other that I’m a big believer in, is you’ve got to post and you’ve got to make sure that every employee in that business understands the corporate mission. So many companies so many CEOs don’t even know what their mission in business is.

Lisa Patrick 36:17

Absolutely 100% I think you have to do the work and and it’s interesting, because you know, you and I run in the personal branding space right now. And one of the biggest I think downfalls of those that are really trying to push in, whether they’re exiting out of corporate or they’re already in the in this space, trying to grow their influence, trying to grow awareness, to grow their brand, is that they forget that at the end of the day, it’s about your mission, in your vision in your brand. If you don’t know what you believe in, how will anybody believe in you? Great, you need a coach, you need what you believe in. And when you believe, and somebody else believes in the same thing, I believe, then we’re unstoppable. Right? And so, you know, Dana and Jen, Jen and Craig Allen in here. And we’ve got to zoom in here. And and you know, you guys, show us a one if you know, put a one in the comments if you believe the same as we believe, because it’s important that at the end of the day, we do believe in the same and when we believe the same everything else is in can overcome it. You know, that’s a conversation. Yeah, right. That’s a contribution that needs to take place. Richard says, Thank you skill. Yes. Thank you for your answer. You know, you your brand is called build the beast. So let’s talk a little bit like how did build a beast really, truly come about? Brad? Like, how did that come about?

Brad Blazar 37:52

Yeah, well, when I started writing my book, I did something that today I realized was brilliant, but I didn’t realize it. Kind of like how did your book become number one? or How did your podcasts become the second highest rated podcast? According to Yahoo Finance, Yahoo News, I did something and that was I actually trademarked a phrase. And I trademarked this phrase, which was my belief called the art of belief ology. The arguably far ology in simplest terms, or in concept is simply if you change your beliefs, you can dramatically transform your future, because your beliefs define your reality. And so by getting people to understand that the beliefs they have about themselves, the beliefs they have about their future, and also then the disciplines or the habits that they do daily, will dramatically transform themselves over time. And so when we trademarked the art of belief ology, I didn’t realize that what I was doing with brilliance because now of course, we can license that to other coaches. It’s a trademark concept.

It really came down to the belief system. And we actually have what we call belief bracelets, just like, you know, Lance Armstrong had that we give out at our events that on there, say basically change your beliefs change your life, it comes down to the thought that one idea, one thing you learn at an event or from a coach or a mentor, that you back with intensity and with action can dramatically change or transform your future. I mean, I’ve seen it happen in my own personal life. I’ve seen it happen in the lives people we coach, one of my coaching students now is doing business with some of the biggest names in music like Sheryl Crow, and Wynonna Judd and asleep at the wheel and citizen code, as all as a result of some introductions that we made on her behalf and she realized that once the door opened and the opportunity presented itself, man, she jumped right through it today. She’s doing great, but you know, people look at hiring a coach or hiring a mentor as an expense and I tell them It’s not an expense, it’s an investment. You’re not doing this for me, I don’t need your money. I can’t tell you how many dozens of people have come to me since cobit, and said, I can’t continue to pay you. And I said, great, but I want to let you know that we’re not going to let you go out of our coaching program. We don’t give up on people. And they stay in. And what happens is they get the coaching, they get to a better place. And after a couple months, they reengage and they call me say, Brad, hey, I can start making up those payments to you. Great, you know, we’re not asking for it, I want to make sure you’re comfortable. But I tell people that once you commit to me, I commit back to you and the fact that you may want out because you perceive you can’t pay, don’t mean we’re given up on you. And I think that again, gets back to what you were saying before, and that’s where someone’s real colors truly shine. They’re like, you’re going to continue coaching me without getting paid. Absolutely, dude, because now you need me more in your life than ever before. You know what deeply sad as me as I talk to so many people that are middle aged in their late 30s 40s professionals. And when we start talking about the price of my coaching, it saddens me, these people can’t even afford 325 bucks a month to invest in themselves, let alone they even have $10,000 in savings. And here you are a 40-year-old middle-aged person. Unlike dude, the first thing you need to focus on is six to nine months in emergency savings for these life disasters. What’s going to happen with the transmission goes out in your car next week? And they’re like, I don’t know.