Adam Vasquez and Lisa Patrick | Coffee With Lisa Podcast
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Market Invention is the fundamental law of commerce. Mastering—or ignoring—its principles will determine whether you achieve greatness or get locked into thinking small and following the leader. It’s the driver of progress, the spur of creativity, and the master key to billions.

More about Adam: Known as the Father of Market Invention, Adam Vasquez has used the process of Market Invention to create close to $100 billion in market value for clients like Tyco and Altria. Now, after more than two decades as a respected consultant, executive coach, and speaker, Adam is bringing the lessons and strategies of Market Invention to aspiring entrepreneurs and businesses. Through his business coaching, Adam wants to see change, widespread wealth, and genuine value added to the world, and he believes Market Invention is the only way.

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