Gina Peterson-Estrada

Gina knows a few things about challenge. Having to face battling cancer while running a successful financial service business, taught Gina how to find a way despite the circumstances and take massive action.

Tune in today to hear more about how Gina wins and fights the odds in business and life. Find out more about her new book, START HERE: A Guide Through The Cancer Journey.

More about Gina Estrada

For over a decade, Gina Estrada has focused on Business Networking to build a successful
Financial Consulting practice. With her background as a Financial Advisor, Networking Expert, Best Selling Author and Speaker, Gina helps purpose driven men and women, groups and organizations, to create a networking plan backed with a process to grow their network, get more out of their membership and be recognized as a center of influence. Gina believes we need more women joining the ranks of 6-figure income earners. For that reason, created EspressoBrain’s Virtual Networking Mastermind, a 4-week course designed to get a better return on your investment of time and money by maximizing your time creating profitable relationships where she shares her best practices of networking with proven results.

John Rankins

Shit happens or shift happens.

John Rankins is someone who has been in business for more than 30 years and survived and thrived in economic crisis before.

How can you shift your perspective and turn crisis into opportunity?

I realized at an early stage, that life’s not fair.
Sometimes shit happen in life, and it can suck.
I didn’t have an easy life.

🚫No dad
🚫Living on food stamps
🚫Absent mom struggling to put food on the table.

My brother and I had to step up.
We worked at night sorting through trash and saving anything that could be recycled to make extra money to help pay the rent.

My older brother and I had to take extra jobs so my mom could pay the rent, so we didn’t get kicked out of our house. Not evicted, kicked out of our house.

We were exhausted.

What drove me to push through it was the fact that I HATED poverty.

It didn’t matter that I was tired, I was hungry, or I was sleepy. I knew I had to push through it.

I had to get off my ass and do the work – blood, sweat, and tears.

Today I reap the rewards of my harvest. I have an awesome team and career because of the challenges I overcame.

I’ve been tried and tested and I discovered my strengths and true potential. I learned how to run a business and I learned how to sell.

Now, I use my skills to make millions for myself and my clients.

Shift happens.

Meet John:

John Rankins is the Author of the International Best Selling Life Mastery Playbook, Founder of Business Money Mastery, and President of Optimo International. Known for his entrepreneurial focus on sales and leadership training, John’s mission to develop leaders and change lives is the reason he’s one of the most sought after business trainers alive today.

John is passionate about revolutionizing businesses. His sales and training expertise has built over 2000 people’s businesses over the last 25 years with businesses generating over $100,000,000 in revenue.

He has trained over 10,000 people in sales and leadership.
Today, he has 4,000 full time salespeople distributing products that vary from skin care cosmetics to car care. His world class programs transform people’s lives both personally and professionally, doubling sales in more than 20 companies in less than 90 days in the last year alone.

One of the many things that makes John passionate about helping others is his belief that every single person matters. He wants everybody to know that they can make a difference. Fueled by this, John created a movement to fund 1000 smiles for Operation Smile. All online proceeds from his online business go directly to this movement.

Wayne Lee

In our overly rational world, we tend to think about how we feel, which, of course, is not feeling at all – it’s thinking.

Honour your feelings and be willing to experience them. They give us valuable feedback about what is and what is not working in our lives. They are the signposts to meaningful inner work.

Showing-up to Peak Performance

Experience the transformation from the ordinary to the outstanding.

For over 20 years, Wayne has helped audiences realize that the self-limiting beliefs in their subconscious mind keep them from bringing our fullest potential to work (and to their personal lives). His Peak Performance keynote and Live The Laughter hypnosis show combine insights from decades of research with humor and live interaction to help your people discover the power of The Peak Performance Mindset.

Wayne has helped over 6,000 audiences experience a real-time transformation from self-limiting beliefs and towards positivity, alignment, and peak performance. His ability to combine the roles of a teacher, guide and an award-winning entertainer has earned him the appreciation of meeting professionals, several of whom book him repeatedly.

Dan Lier

I have been in awe of Dan Lier since I met the almost 7′ giant over two years ago. Not only does Dan have an XTRAordinary presence in real-life, but he is making an impact online as a best selling-author and trainer. His is internationally recognized as a sales, leadership and motivational speaker, and has inspired me and millions of others, with his unlimited ‘I can do anything attitude’ in life; all while battling a rare blood disease that was expected to take his life.

Tune in and find out Dan’s advice for you as you navigate the battlefield of the Coronavirus and try to find your way to not just survive, but thrive.

A little more about Dan:

Dan hosts his own TV show “Your True Potential” and was a regular on HSN as America’s Coach where he shares his “Strategies for Success” with millions. He also ha a podcast with his beautiful wife Jennifer on the Business of Love.

Dan Lier is a premier sales, leadership and motivational keynote speaker — and the most requested speaker in Las Vegas. He specializes in delivering an extraordinary, customized talk that will impact and entertain your next convention or corporate event. When your company is looking for a premier motivational speaker for an event, Dan Lier will take your company’s event to the next level.

Dan is a best-selling author and internationally recognized sales & leadership motivational speaker with the experience of presenting over 3,500 customized talks to companies around the globe.

Dan has two decades of experience presenting motivational keynotes for corporate events, and in the past two years alone, Dan has spoken in over 30 countries sharing his proven strategies to “Maximize Your True Potential.”

He is host of his own TV show “Your True Potential” and was a regular on HSN as America’s Coach where he shares his “Strategies for Success” with millions.

Dan’s work has been covered by The Today Show and Inside Edition, along with being a guest on the Howard Stern show and The O’Reilly Factor. A former international speaker and top performer for Tony Robbins – Dan’s high impact message and charismatic delivery style will connect with your audience, and provide them with inspiration along with proven strategies for achievement.

In Dan’s early career, he earned the ranks of the #1 sales performer in the country, and won back-to-back national titles as a college basketball player. He knows what it takes to win.

Why Mental Toughness is The Key to Getting Team Results

From last place to Stanley Cup.

The StLouis Blues are a living, breathing example of how important mindset management and mental toughness are to a team. In sports, mental toughness is defined as the ability to focus on and execute solutions, especially in the face of adversity. The team and its coach could write a book on it. 

Craig Berube, coach of the St. Louis Blues is a nan incredible example of mental toughness. Undrafted for over 30 years of his career, no NHL team took a shot on him until the Philadelphia Flyers signed him on March 19, 1986. During his first game, he picked up two fighting majors, setting the tone for a career on the ice that lasted over 1,000 games. In 2013, as coach of the Philadelphia flyers, he took the team to the finals, lost and was fired.

Berube wasn’t born with toughness, it was developed and strengthened over time. He sacrificed his own agenda on and off the ice. He always had a team-first mentality. Berube learned at a very young age that you always did the hard things first.

·     You picked your weakest spot and worked on it first during every practice.

·     You were first on the ice and last off.

·     You were accountable to yourself, to your coach and to your team.

·     You dealt with your problems.

·     You guarded your thoughts.

·     You always remembered where you came from, no exceptions.

The past shaped him for greatness and was the fuel that allowed him to inspire his team with heart. He earned the title of “The Enforcer,” having high expectations as a player from his teammates, then as a coach from his players and fellow staff members.

The Blues franchise had never won a Stanley Cup until 2019 and no player on their roster had, either.

What if after getting fired, Craig had given up hockey?

The world wouldn’t have gotten the opportunity to meet and fall in love with 11-year old superfan, Laila Anderson. Laila suffers from a rare autoimmune disease that required a bone marrow transplant. Members of the team met her during a hospital visit and became inspired by her fighting spirit.

Photo Credit:

Photo Credit:

The exposure given the team on and off the ice allowed the world a new opportunity to donate to the ”Be The Match Donor Registry” and watch the reunion of a healthy Laila and her bone marrow transplant donor during one of the games.  All donations go to support the millions of Americans on the transplant list who need bone marrow to live.

(Donate in Canada at Canadian Blood Services)

Everyone Can Benefit from Mental Toughness

Mental toughness isn’t just required for success in sports or business, but mental toughness is absolutely vital for the millions of North Americans who will be diagnosed with a serious blood disease to stay alive.  

  • The number of Canadians living with or in remission from blood cancer has increased by 25% from 2014 to 2016. (Fact from LLSCanada)
  • This year more than 130,000 Americans will be diagnosed with a serious blood disease.
  • Leukemia (a blood cancer) will strike 44,000 Americans this year, including 3,500 children. It will kill about half of the adults and about 700 of the children.
  • Leukemia is the most common childhood cancer.
  • Only 30 percent of patients who need a bone marrow transplant have a matching donor in their families.
  • The remaining 70 percent must hope that a compatible stranger can be found using the national registry.
  • At any given time, about 7,500 Americans are actively searching the national registry for an unrelated donor.
  • Only 2 percent of the American population is on the national registry.
  • At least 3,000 people die each year because they cannot find a matching donor.
  • Donating bone marrow is safe: More than 35,000 people have donated bone marrow to a stranger without a single donor death.

(*Data gathered by the Institute for Justice)

Becoming Mentally Tough through Edge Learning

Mental toughness is the skill, a characteristic, and a mindset that helps you also win in business. It’s that Edge Learning internal skill that will get you through the rough times and empowers you to perform your best with less effort, less struggle, and less stress.

The great ones who resonate with mental toughness have the ability to absorb the unexpected and remain supple and non-defensive. They maintain humor even when the situation becomes tough.

Great leadership means … you remain flexible in your approach in the good times and the bad. You are always on the lookout for new ways to solve the most current problems.

Great leaders always find the strength to dig deep and garner the resolve to keep going, moving forward even when in a seemingly losing game.

Game-ready business leaders bring that same intensity, through all the beatings entrepreneurship has to give.

It was the title of ‘enforcer’ early in his career that paid respect to Craig’s determination and grit. It was his relentless persistence, and game-ready leadership that resonated with the St. Louis Blues team. But it was Craig’s strength on and off the bench that led them all to victory.

Whether the arena is sports, life or business, the same principles of mental toughness and resiliency apply.

Your past may not define you, but it explains you.

You’re relentless and mentally tough because life taught you to be that way.

Embrace your mental toughness, and don’t apologize. Use it as your fuel to win.

More about Lisa: An advisor to influencers and business leaders, finding new opportunities for them. Lisa’s contagious personality and zest for life resonates with audiences everywhere. A serial entrepreneur, who’s goal has always been to help others by ensuring they have the right opportunity with the right strategy to create new possibilities.

Lisa is a believer in realizing one’s potential. The impossible is attainable and only you can judge the level of your success.

Lisa Patrick
Results Driver | Strategic Thinker

Photo Credit: Lisa Patrick

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Learn more about how to make money with assessments:

How to Build Killer Relationships with Anyone

Nothing prepares you less for networking events than law enforcement college. While a law enforcement education helped me hone many skills, actively initiating casual conversations in informal settings was not one of them. Many people who’ve seen my videos on various social networks, heard me speak on podcasts or have seen me speak live are surprised to hear that I was once terrified to go to networking events, but I knew that if I wanted to meet people, I would need to figure out a way to move past my fear and my tendency for introversion.

The difference between extroverts and introverts has been widely discussed, and it’s true that each of these personalities lends itself to entrepreneurship in its own way. However, contrary to popular belief, this isn’t an either-or scenario. You can adapt and be an introvert or an extrovert depending on the situation. In order to adapt, you will need to change your mindset. Instead of asking yourself, “What do I need to be able to engage in this situation?” ask, “What does this situation need from me?”

This is what prolific author and leading expert in personality styles, Dr. Tony Alessandra calls “The Platinum Rule.” You’re likely already familiar with the Golden Rule, which tells us to treat others the way we would like to be treated. The Platinum Rule elevates this idea to build stronger relationships. “The Platinum Rule accommodates the feelings of others,” says Dr. Alessandra. “The focus of relationships shifts from ‘this is what I want, so I’ll give everyone, including you the same thing’ to ‘let me first understand what they want and then I’ll give it to them.’” Dr. Alessandra shared with me in conversation.

When applied to networking and relationship-building situations, the Platinum rule calls on us to adapt and change depending on the opportunity and on our own goals for the interaction. For example, as a professional speaker and educator I am extroverted in order to deliver information, but when I attend seminars as a guest, I’m more introverted to take in the environment as a participant rather than being a focal point. Adapting in this way requires us to change—on a case by case basis—how we communicate, but it does not require us to change who we are at our core.  

A willingness to step out of your comfort zone and reflect on the strategies provided will help you build meaningful relationships. Your relationships make a difference in the results you’ll achieve, the impact you’ll have and the speed with which you create opportunities for yourself.

1. Embrace your passion. 

Passion is what fuels me when I am working through fear or discomfort. When I embrace my passion—helping others achieve their potential—I’m compelled to share it with the world! When you are passionate about your product, idea or service you pay less attention to how you are perceived. Instead, you’ll focus more on how you feel, and on sharing your excitement for what you have to offer to others.

2. Be willing to say “hello.”

Ever stood in an elevator with one other person and watched the floors go by? What if, instead, you took advantage of the opportunity to acknowledge the other person? I smile and say “Hello” to every person I make contact with as often as I can. You may have heard that smiling is contagious and enables others to feel more connected to you—saying hello has similar effects. The power of a smile and a “hello” goes a long way.

3. Practice persistence.

When you’re motivated by a desire to achieve success—whatever that looks like for you—not only should you try to move past your comfort zone, but you simply cannot afford to remain there. Learn to manage your fears of rejection, criticism and failure, especially when it comes to relationship building.

Follow up with the connections you make, even when you feel like you’ve been shut down or rejected. When you believe in your product, your company and yourself you must be willing to be persistent in your pursuits and risk being criticized for them. In other words, never settle for a “no.” “No” can mean “not yet,” or “not today,” or “not quite like this.” Those no’s can feel like failures, but oftentimes the best response is to persist and try again until you get the momentum going—worse than being told “No” is giving up too soon on an opportunity for a “Yes.”

4. Find your focus.

It’s always about the other person.

Have you ever been to an event and seen others naturally gravitate towards certain people? Communicating comes easy for some. They just seem to have a natural flair for conversation. They have a strong sense of confidence or charisma that endears them to others. And their ease comes from being able to shift the focus away from themselves onto others. 

The next time you find yourself at a party or networking event, consider asking questions that focus the interaction back on your conversational partner. A few quick questions about their children, a recent holiday or a spouse’s new hobby can help you to foster trust. The goal of each interaction should be to strengthen your relationships and ultimately open doors to new possibilities and opportunities.

Always be you!

Lisa Patrick
Results Driver | Strategic Thinker

Follow Lisa on Social Media


Ken Walls

Anyone Can Press Record. Everyone has a voice. Anyone can make an impact on this world. All you have to do is learn to go live and tell your story.

Do you want to grow your brand, business or influence on social? Do you understand the top platforms, how each are different and how to effectively create content for each? Do you want to go live but hesitate or put it off? Are you already doing livestreams and not getting any traction?

If people don’t know you, they can’t do business with you.

Ken Walls

Money follows attention. To get more money and have more influence, you need more attention.

Social is the THE best and most affordable way to build your brand, grow your business, expand your influence and increase your sales.

It starts with building confidence. Ken knows a little about this having done over 2000 live streams in thepast two years. He has had experts like Andy Frisella, Grant Cardone, me, Tom Ziglar, Jeffrey Gitomer and so many more iconic business legends.

You won’t want to miss this episode and find out more about how to go live.

Find out more about Ken and his GROW Live program here.

How to be unforgettable every time.

Picture a person you consider to be successful. Whoever comes to mind will depend on who you are and how you define success. Ask a hundred different people to picture a successful person and you’ll get a hundred different answers. What those hundred different people will have in common is this: not one will struggle to remember that successful person. That successful person is unforgettable.

People who are highly successful are always unforgettable. For the past several years I have had the honour of knowing and working alongside many people that are considered to be global thought leaders, experts in their industries and specialized in their topics. As a result, I often get asked the same question from others wanting to know more about these successful individuals—what’s the secret to their success?

Beyond the standardized list of traits you know successful people to have—traits like resilience, tenacity, perseverance, an ability to bounce back from failure—successful people understand the importance of each interaction, no matter how big or small, or how directly related that interaction may seem to be in the moment to their professional pursuits. In other words: they value the process, sometimes more than the outcome. Their actions make them unforgettable.

Regardless of whether you’re looking to sell a product, get money from investors, land a competitive job, find the right hire, attend a conference or get a promotion, being memorable is vital.

So how does a person become unforgettable?

  1. Listen to others.

Everyone is after a sense of belonging; they want to feel that their time and experience is important to you, and that you’re invested in making them feel heard. When interacting with others, call back to specific details the other person has shared, or even to earlier conversations you may have had with that person. Not only will you become memorable to that person, but you’ll also make them feel important and will strengthen the relationship as a result.

Ask follow-up questions, engage with others meaningfully and sit back and listen. If the person you’re speaking with feels comfortable enough to talk extensively (maybe even without realizing how much they’re talking) you’ve done your job.

  • Be specific in your language.

The conversations you have hold power. Particularly when you’re interacting with someone for the first time, your conversations can either work to build trust or shatter a first impression.

I asked Patricia Fripp—National Speakers Association Certified Speaking Professional, Hall of Fame keynote speaker, and Cavett Award Winner— what she thought was the number one mistake people made with their word choice. “Being nonspecific,” she said. “And that comes from being unprepared. Now the only way you’re going to find it easy to be specific [in presentations, on stage, in formal settings] is to work on your everyday conversations. Because most of our conversations are not prepared, planned presentations; they are unplanned: quick opportunities to speak, running meetings, having casual conversations at networking events.” Well-practiced conversationalists avoid buzzwords, clichés, euphemisms and nonspecific words—words like “stuff,” “tons,” “you know, right?”. Specificity builds credibility.  

  • Pay attention to your body language. 

Allan Pease, author of Body Language in the Workplace, says that body language reflects emotion. “Because all cultures have the same emotions—love, hate, anger—they have the same body expressions, the same gestures; the basics are the same,” he says. “Body language is an outward reflection of a person’s emotional condition. Each gesture of movement can be a valuable key to an emotion a person may be feeling at the time.”

The act of sincere listening changes your body language naturally. It will make others receptive to you and inspire them to share their story with you. When you’ve opened yourself up—physically—to the possibility of receiving another person’s emotion and experience, that is your opportunity to nudge them in the right direction, whether you’re interested in hearing about their business challenges, their professional experiences, or their recent achievements.  

  • Share your wisdom.

In a deeply competitive entrepreneurial environment, make an impression by being willing to share your wisdom and the path to your own success. Treat each first impression as an opportunity to reveal you who are and what success means to you.

Be generous with your time, your successes and even your failures. Think about the stories you’ve heard by other thought leaders and experts—the lessons they’ve shared carry weight and impact for your own career path. Consider how to leverage your own storytelling abilities to be that person for others.

Practice these tips and you will leave an impression that lingers long after the interaction has passed. You will leave others wanting to continue to build a lasting relationship with you. You will be remembered.

Lisa Patrick
Results Driver | Strategic Thinker

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Lisa Patrick Assessments Launches the World’s Largest Free Totally Customized Assessments Dashboard

Shaping Your Business Future

Edmonton, Alberta, Canada / December 20, 2019 – To become successful and remain relevant in business requires constant evaluation and innovation. Assessment tools are the backbone of both career and business success. Every student and working professional needs access to resources for assessing their personalities, learning styles, skills and what motivates them. Assessments allow them to make smart investments in educating themselves and even smarter choices within their careers.

Lisa Patrick, Founder of Lisa Patrick and Lisa Patrick Assessments ( announces a partnership with Assessments24x7, a provider with a 20-year history of offering instruments to optimize hiring processes, boost employee productivity and maximize performance, founded by Dr. Tony Alessandra.

LP Assessments is the first distributor within the Assessments 24×7 network partner with Assessments24x7 to help design, test and distribute globally a new wholesale model of the online dashboard that houses more than 100 assessments currently.  In addition, they have also secured the exclusive distributor of these assessments in Canada.

Patrick says, “Professionals and businesses alike understand the value of assessments to take them from where they are today to where they want to be tomorrow. Post-secondary institutions are no exception. Their administrative staff needs to understand the personalities, learning styles and what motivates their students, so they are better equipped to support students in preparing for their careers and increase student retention rates. Assessments help students better understand who they are, what motivates them and increase their overall learning retention. Combined, this allows students to leverage their knowledge into that competitive edge necessary to have more fulfilled lives and careers.”

Through LP Assessments business leaders, educational institutions, coaches, trainers, educators, HR professionals, recruiters and corporations will identify the five “core styles” of human behavior and cognition which have the greatest impact on professional performance. LP Assessments has assembled the first free global re-seller distribution model for a customized online assessment dashboard in combination with a series of assessments that include and not limited to, evaluate behavioral, motivational, thinking, emotional, and learning styles. Used individually or in a variety of combinations, the five Core Assessments offer individuals and organizations alike the opportunity for enhancing self-awareness and boosting professional performance beyond anything previously available within the assessment industry.

Each of the five Core Assessments is its own unique assessment instrument offering its own set of reports, validity studies, coaching materials, workshop materials, certification training and more. Whether the need is for more self-aware leaders, assemblage of top performing teams, improvement in sales and service results, enhanced training initiatives, or selection of top performing employees, Lisa Patrick Assessments will provide the foundation for dependable human performance answers.

Assessments help support internal Edge Learning skills like empathy, compassion, confidence, self-awareness, accountability and motivation. They also are tools for setting the foundation and supporting mastery of the key external Edge Learning skill of communication which is required to successfully navigate all relationships.

In addition to the five Core Assessments, the massive Assessment 24×7 portfolio provides post-secondary institutions the opportunity to generate revenue. White-labeled assessment dashboards can be leveraged as an acquisition tool to procure organizations in their local business communities and provide assessments customized to meet the internal needs of those businesses. Business leaders will use the assessments to make smart investments in human capital and better hiring choices.

Dr. Tony Alessandra says, “Lisa Patrick’s Assessment Centre leverages the most advanced technologies available. The A24x7 dashboard and app technologies have created a one-stop solution that stays one-step ahead of today’s business needs and the new model will go a long way to further supporting the businesses needs.”

LP Assessments’ new wholesale model for delivery is internally focused on ensuring effective support of entire networks of current and future professionals and businesses. This includes influencers, recruiting firms, Human Resource departments and their teams in conjunction with coaches and trainers who are looking to use assessments as lead-generating tools to acquire new clients, add value to service offerings, grow their businesses and increase revenue-generating verticals.

Brandon Parker, CEO of Assessments 24X7 says, “Lisa is the right person to help us take our Global Master Distribution expansion to the market. Her marketing and sales expertise and strategic-thinking mindset have given us the opportunity to see our company through a new lens.”

Dr. Alessandra goes on to say, “Today, there is an increasing importance related to continual learning, Edge Learning skills, training and new education opportunities. Lisa Patrick challenges business leaders to work on developing strategies, networks, and processes. She encourages them to also leverage their expertise as learning opportunities, connecting opportunity with success. The portfolio of assessments such as DISC, Motivators, Hartman Value and Learning Styles only helps to enhance the value she adds to all client engagements. The Insights GPS and Performance Gap Indicator are also two tools at the Lisa Patrick Assessment Centre powered by 24×7 that companies use to get and keep productive and satisfied employees. I am very excited to have her as a partner. ”

The goal of LP Assessments is to provide the knowledge and strategies necessary to increase the potential for success of both individuals and organizations now and into the future.


More about Lisa Patrick: A results driven entrepreneur, Lisa’s contagious personality and zest for life resonates with audiences everywhere. From founding a successful private investigation business through to today, her goal has always been to help others by ensuring they have the right knowledge to make successful business and personal decisions.

Lisa is a firm believer in realizing one’s potential. The impossible is attainable and only you can judge the level of your success. For more information, visit: and check out @LisaPatrickBFD on Instagram, Facebook and Twitter or connect with Lisa on LinkedIn.

More about Assessments24x7: For more than 20 years, Assessments 24×7 has provided business consultants, executive coaches and Fortune 500 companies with instruments to optimize hiring processes, boost employee productivity and maximize performance. Sophisticated DISC assessments and exceptional customer support have been hallmarks of the company’s success — ensuring its place as a global leader and the preferred choice among assessment industry professionals.

To receive more information, contact Lisa Patrick at

What is a Resuable Learning Object?

You’ve just heard someone mention “reusable learning object” (RLO) and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for you.

You already know that creating great content is why your audience keeps coming back for more and more, and it’s why they refer others to you. It is also the essential component for a reusable learning object.

The theory is, if you assemble learning in bite-sized units, rather than weave it into very complex and programs, you later re-purpose the learning video files and assessment pieces (reusable learning object) into other courses, where they can shine anew and in combination with newly created content.

The key to your RLO is the database. Whenever you create learning IP, it must be indexed in a way that lets you find and use it again (or differently), as needed.

Over the course of the past several years, I’ve repurposed 1000’s of video files and testing assessment pieces from one learning program into another. As essential component of that process was how the files we indexed.  With out the proper procedure and system it would have been very difficult to have re-configured them accordingly into new online courses and as reusable learning objects.

When you repurpose learning content, traditionally you split a large course into mini courses, or bundle mini courses into one larger course. No matter the original course of material or purpose, there is absolutely no one saying you can only use it once.

When you are looking at designing your courseware, do not script it with a chronological sequence. I can’t tell you how many times, I have had to look at content and the first thing said by the expert is this:

In this course X, this chapter will talk about y and the next chapter will help you with p. Or within the script of the content, the expert will say, ‘As you can see in this course x, we have demonstrated…’

This will create more work for you or your editing team. DON’T chronological your content. You can always add a buffer on the front and back, but create it with the mind set that you may re-purpose at a later date and use the files as reusable learning objects.

Spending some time thinking about the strategy of how you will use the content as a reusable learning object before you create it will save you time, resources and lots of money in the long run. 

I can recall having looked at content from sales expert and influencer Grant Cardone. Jarrod, (Grant’s President) and I were determining what content that they had already created that would match the core competency of best practices for communication. We could then use as reusable learning objects so we could architecture a course that would be best suited for approval for Certified Financial Planners for continuing education credits.

The Cardone team did a great job of understanding that the chapter video files could be used as reusable learning objects because they were ‘a stand online piece of content about one specific topic.’

We essentially took the one chapter from other courses designed around the topics of negotiation skills, cold calling, and follow up and created an entirely new course with the reusable learning objects.

I then submitted the newly configured online course to the Certified Financial Board and got approval for continuing education credits for CFPs.

I think you’d agree with me that we are living in a content creation world. It always astonishes me when I work with potential new clients and suggest to take sound bites from their already created online course content and re-purpose them for Instagram and Facebook stories or as 1 minute LinkedIn quick video’s that until I uttered the words, they’d never thought of it.

Grant really does a great of this and so does my good friend and long-time client Hall of Fame professional speaker and speech coach, Patricia Fripp.

Here’s an example of content I created for her recently using reusable learning objects from one of her presentation skills online courses in her FRIPPVT and a clip of video I helped her create a marketing strategy for specific to her Fripp Speech Model.

It’s so simple at the video edit production stage before the files become courses to create small 50 – 60 second sound bites that you can then push on social media.

Got old content? Think about adding an up to date front end ‘buffer (a quick sound bite of you to start the video) 

Marketing is key to the success of your brand, which includes products and services. Awareness is the name of the game.

Find absolutely everything you ever created in the past and find new ways to repurpose to drive more social media awareness to you and to your brand.

Remember, you don’t have to reinvent the wheel (but you can update it.) Reusable learning objects should always be part of your marketing strategy when you are creating new online course content.