Thinking of starting up? Don’t build an MVP.

Thinking of starting up? Don’t build an MVP.

You’ve got a wealth of knowledge. You’ve been in the corporate trenches long enough to see the gaps in the market. You’re now contemplating a ‘start-up’. By now, you’ve stumbled upon the idea of building an MVP to address the gap. Time to launch and scale the startup to a billion dollars?

Hold up for a second.
*press pause*
To start with, you need to make sure you build out a solid MVP.

But what does that really mean?

Here’s a simple definition:

“An MVP is the most pared-down version of a process or a product that can be released.”

Breaking it down, a minimum viable product:

–     Has enough value that people are willing to use or buy it initially.

–     Demonstrates enough future benefit to retain early adopters.

–     Provides a feedback loop to guide future development.

In other words, it’s a build, measure, learn, loop.

But here’s the problem with an MVP:

Since the concept of a minimum viable product was coined, the world has changed rapidly. The market for products and services today are aggressively competitive. Customers, even early ones, don’t want poorly designed products or processes anymore.

They expect the world – and they don’t care if you’re just starting out. 

Don’t have that ‘wow’ factor? You’ll likely not exist long enough to even get to raise your Series A.

That’s where the concept of a Minimum Delightful Product comes in.

Why the MVP model is not the first stage of the start-up:

The premise of a Minimum Delightful Product [or Process] is simple:

Marry the build, measure, learn loop of an MVP with phenomenal UX.

The hypothesis behind a minimum delightful product or process is just to delight a very small subset of end-users. It’s often the first step in the process of taking a product or service into the market.

The key difference between an MVP and an MDP model is:

–     MVP prioritizes a build, measure, learn loop – testing.

–     MDP prioritizes optimizing the product for UX [delight] rather than rapid iteration.

Both follow the “build only what you need” ideology but an MDP redefines ‘need’ to prioritize delighting the customer with a phenomenal user experience. This is crucial for a start-up launching today and it is often overlooked.

Because you only get one shot to make your MVP work.

Why not take out the guesswork to build an MDP first? That way you minimize the risk of landing in start-up purgatory, eliminate and reduce rapid trial and error, and remove inherent bias from the MVP phase.

Minimum Delightful Product in Action: The Story of Belongify

That afternoon, I sat across the table from Lorne who shared with me his rough idea for a start-up. 

He’d named it Advanceward: a system to build more connected teams. After a long one-hour conversation, we had a plan. 

For the idea to scale, Advanceward needed a demonstration that the process worked – with coherent data that the process was delightful for the end client and could drive results.

So we chalked out a plan: 

Take the Advanceward framework that existed as an Ideation IP and convert it into a working methodology with a real client by carefully curating the end-user experience.

So we moved away from a minimum viable product to a minimum delightful process .

It started off simple:

  • Lorne had only concepts that existed as a cumulation of years of his experience.
  • It needed to be distilled down to a system or process in no more than 60 minutes a session, maximum of 5 to 6 sessions.
  • The system needed to answer the question – could we foster a deeper sense of connection and create greater conditions of belonging within a team – remotely? 
  • By carefully optimizing the end-user experience with the intention to delight all the stakeholders involved across the entire process.

Then the question was:

  • Will those 5 -6 hours be delightful enough to add immense value to the client and get performance results so that it can become a minimum delightful product – which then becomes an MVP?

As it turned out, the MDP Advanceward was a resounding first round success

We then modified the MDP and improved the system while taking into account customer feedback. At this stage, the MDP now became our MVP, which then got tested again in the market and is now the scalable product that fosters greater conditions of belonging in the workplace known as Belongify.

Why You Need a Minimum Delightful Product [Process] to Test Your Startup Idea:

The fascinating thing about an MDP is how simple it is.

Because when a product is delightful it just makes sense. The experience can be tracked to be satisfying for the end-user. Plus, when you have this highly engaged feedback loop of great UX: you can get your idea adopted faster. 

Create higher satisfaction and as a result better word of mouth. 

Best part?

You can acquire early-stage feedback before committing to a Minimum Viable Product with a simple goal: have users love your product and get enough feedback to get to the MVP – and have raving fans along the way.

With an MDP, you also save money. 

Because you don’t need to invest in the expenses incurred with an MVP. For example, with Belongify we didn’t need an MVP: we just needed a working methodology and a client to set up a build, measure, and learn loop.

Take your idea from a napkin to an MDP:

Do you have an idea you believe can change the world?

With over 2 decades of experience in start-up and business consulting, I can help. Get in touch with me here and I’ll walk you through my purpose-built step-by-step system The Investigative Framework to get your knowledge-based idea from a napkin to a minimum delightful product that you can scale to an MVP.

Because here’s the truth: The idea to execution phase is fraught with uncertainty, anxiety, and second-guessing every single step.

But I promise you it doesn’t have to be that way.

Contact me today.

Why Mental Toughness is The Key to Getting Team Results

From last place to Stanley Cup.

The StLouis Blues are a living, breathing example of how important mindset management and mental toughness are to a team. In sports, mental toughness is defined as the ability to focus on and execute solutions, especially in the face of adversity. The team and its coach could write a book on it. 

Craig Berube, coach of the St. Louis Blues is a nan incredible example of mental toughness. Undrafted for over 30 years of his career, no NHL team took a shot on him until the Philadelphia Flyers signed him on March 19, 1986. During his first game, he picked up two fighting majors, setting the tone for a career on the ice that lasted over 1,000 games. In 2013, as coach of the Philadelphia flyers, he took the team to the finals, lost and was fired.

Berube wasn’t born with toughness, it was developed and strengthened over time. He sacrificed his own agenda on and off the ice. He always had a team-first mentality. Berube learned at a very young age that you always did the hard things first.

·     You picked your weakest spot and worked on it first during every practice.

·     You were first on the ice and last off.

·     You were accountable to yourself, to your coach and to your team.

·     You dealt with your problems.

·     You guarded your thoughts.

·     You always remembered where you came from, no exceptions.

The past shaped him for greatness and was the fuel that allowed him to inspire his team with heart. He earned the title of “The Enforcer,” having high expectations as a player from his teammates, then as a coach from his players and fellow staff members.

The Blues franchise had never won a Stanley Cup until 2019 and no player on their roster had, either.

What if after getting fired, Craig had given up hockey?

The world wouldn’t have gotten the opportunity to meet and fall in love with 11-year old superfan, Laila Anderson. Laila suffers from a rare autoimmune disease that required a bone marrow transplant. Members of the team met her during a hospital visit and became inspired by her fighting spirit.

Photo Credit: NHL.com

Photo Credit: NHL.com

The exposure given the team on and off the ice allowed the world a new opportunity to donate to the ”Be The Match Donor Registry” and watch the reunion of a healthy Laila and her bone marrow transplant donor during one of the games.

https://www.bethematchlaila.com/  All donations go to support the millions of Americans on the transplant list who need bone marrow to live.

(Donate in Canada at Canadian Blood Services)

Everyone Can Benefit from Mental Toughness

Mental toughness isn’t just required for success in sports or business, but mental toughness is absolutely vital for the millions of North Americans who will be diagnosed with a serious blood disease to stay alive.  

  • The number of Canadians living with or in remission from blood cancer has increased by 25% from 2014 to 2016. (Fact from LLSCanada)
  • This year more than 130,000 Americans will be diagnosed with a serious blood disease.
  • Leukemia (a blood cancer) will strike 44,000 Americans this year, including 3,500 children. It will kill about half of the adults and about 700 of the children.
  • Leukemia is the most common childhood cancer.
  • Only 30 percent of patients who need a bone marrow transplant have a matching donor in their families.
  • The remaining 70 percent must hope that a compatible stranger can be found using the national registry.
  • At any given time, about 7,500 Americans are actively searching the national registry for an unrelated donor.
  • Only 2 percent of the American population is on the national registry.
  • At least 3,000 people die each year because they cannot find a matching donor.
  • Donating bone marrow is safe: More than 35,000 people have donated bone marrow to a stranger without a single donor death.

(*Data gathered by the Institute for Justice)

Becoming Mentally Tough through Edge Learning

Mental toughness is the skill, a characteristic, and a mindset that helps you also win in business. It’s that Edge Learning internal skill that will get you through the rough times and empowers you to perform your best with less effort, less struggle, and less stress.

The great ones who resonate with mental toughness have the ability to absorb the unexpected and remain supple and non-defensive. They maintain humor even when the situation becomes tough.

Great leadership means … you remain flexible in your approach in the good times and the bad. You are always on the lookout for new ways to solve the most current problems.

Great leaders always find the strength to dig deep and garner the resolve to keep going, moving forward even when in a seemingly losing game.

Game-ready business leaders bring that same intensity, through all the beatings entrepreneurship has to give.

It was the title of ‘enforcer’ early in his career that paid respect to Craig’s determination and grit. It was his relentless persistence, and game-ready leadership that resonated with the St. Louis Blues team. But it was Craig’s strength on and off the bench that led them all to victory.

Whether the arena is sports, life or business, the same principles of mental toughness and resiliency apply.

Your past may not define you, but it explains you.

You’re relentless and mentally tough because life taught you to be that way.

Embrace your mental toughness, and don’t apologize. Use it as your fuel to win.

More about Lisa: An advisor to influencers and business leaders, finding new opportunities for them. Lisa’s contagious personality and zest for life resonates with audiences everywhere. A serial entrepreneur, who’s goal has always been to help others by ensuring they have the right opportunity with the right strategy to create new possibilities.

Lisa is a believer in realizing one’s potential. The impossible is attainable and only you can judge the level of your success.

Lisa Patrick
Results Driver | Strategic Thinker

Photo Credit: Lisa Patrick

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Podcast: https://www.coffeewithlisa.com

Learn more about how to make money with assessments: https://www.LPassessments.com

How to Build Killer Relationships with Anyone

Nothing prepares you less for networking events than law enforcement college. While a law enforcement education helped me hone many skills, actively initiating casual conversations in informal settings was not one of them. Many people who’ve seen my videos on various social networks, heard me speak on podcasts or have seen me speak live are surprised to hear that I was once terrified to go to networking events, but I knew that if I wanted to meet people, I would need to figure out a way to move past my fear and my tendency for introversion.

The difference between extroverts and introverts has been widely discussed, and it’s true that each of these personalities lends itself to entrepreneurship in its own way. However, contrary to popular belief, this isn’t an either-or scenario. You can adapt and be an introvert or an extrovert depending on the situation. In order to adapt, you will need to change your mindset. Instead of asking yourself, “What do I need to be able to engage in this situation?” ask, “What does this situation need from me?”

This is what prolific author and leading expert in personality styles, Dr. Tony Alessandra calls “The Platinum Rule.” You’re likely already familiar with the Golden Rule, which tells us to treat others the way we would like to be treated. The Platinum Rule elevates this idea to build stronger relationships. “The Platinum Rule accommodates the feelings of others,” says Dr. Alessandra. “The focus of relationships shifts from ‘this is what I want, so I’ll give everyone, including you the same thing’ to ‘let me first understand what they want and then I’ll give it to them.’” Dr. Alessandra shared with me in conversation.

When applied to networking and relationship-building situations, the Platinum rule calls on us to adapt and change depending on the opportunity and on our own goals for the interaction. For example, as a professional speaker and educator I am extroverted in order to deliver information, but when I attend seminars as a guest, I’m more introverted to take in the environment as a participant rather than being a focal point. Adapting in this way requires us to change—on a case by case basis—how we communicate, but it does not require us to change who we are at our core.  

A willingness to step out of your comfort zone and reflect on the strategies provided will help you build meaningful relationships. Your relationships make a difference in the results you’ll achieve, the impact you’ll have and the speed with which you create opportunities for yourself.

1. Embrace your passion. 

Passion is what fuels me when I am working through fear or discomfort. When I embrace my passion—helping others achieve their potential—I’m compelled to share it with the world! When you are passionate about your product, idea or service you pay less attention to how you are perceived. Instead, you’ll focus more on how you feel, and on sharing your excitement for what you have to offer to others.

2. Be willing to say “hello.”

Ever stood in an elevator with one other person and watched the floors go by? What if, instead, you took advantage of the opportunity to acknowledge the other person? I smile and say “Hello” to every person I make contact with as often as I can. You may have heard that smiling is contagious and enables others to feel more connected to you—saying hello has similar effects. The power of a smile and a “hello” goes a long way.

3. Practice persistence.

When you’re motivated by a desire to achieve success—whatever that looks like for you—not only should you try to move past your comfort zone, but you simply cannot afford to remain there. Learn to manage your fears of rejection, criticism and failure, especially when it comes to relationship building.

Follow up with the connections you make, even when you feel like you’ve been shut down or rejected. When you believe in your product, your company and yourself you must be willing to be persistent in your pursuits and risk being criticized for them. In other words, never settle for a “no.” “No” can mean “not yet,” or “not today,” or “not quite like this.” Those no’s can feel like failures, but oftentimes the best response is to persist and try again until you get the momentum going—worse than being told “No” is giving up too soon on an opportunity for a “Yes.”

4. Find your focus.

It’s always about the other person.

Have you ever been to an event and seen others naturally gravitate towards certain people? Communicating comes easy for some. They just seem to have a natural flair for conversation. They have a strong sense of confidence or charisma that endears them to others. And their ease comes from being able to shift the focus away from themselves onto others. 

The next time you find yourself at a party or networking event, consider asking questions that focus the interaction back on your conversational partner. A few quick questions about their children, a recent holiday or a spouse’s new hobby can help you to foster trust. The goal of each interaction should be to strengthen your relationships and ultimately open doors to new possibilities and opportunities.

Always be you!

Lisa Patrick
Results Driver | Strategic Thinker

Follow Lisa on Social Media





How to be unforgettable every time.

Picture a person you consider to be successful. Whoever comes to mind will depend on who you are and how you define success. Ask a hundred different people to picture a successful person and you’ll get a hundred different answers. What those hundred different people will have in common is this: not one will struggle to remember that successful person. That successful person is unforgettable.

People who are highly successful are always unforgettable. For the past several years I have had the honour of knowing and working alongside many people that are considered to be global thought leaders, experts in their industries and specialized in their topics. As a result, I often get asked the same question from others wanting to know more about these successful individuals—what’s the secret to their success?

Beyond the standardized list of traits you know successful people to have—traits like resilience, tenacity, perseverance, an ability to bounce back from failure—successful people understand the importance of each interaction, no matter how big or small, or how directly related that interaction may seem to be in the moment to their professional pursuits. In other words: they value the process, sometimes more than the outcome. Their actions make them unforgettable.

Regardless of whether you’re looking to sell a product, get money from investors, land a competitive job, find the right hire, attend a conference or get a promotion, being memorable is vital.

So how does a person become unforgettable?

  1. Listen to others.

Everyone is after a sense of belonging; they want to feel that their time and experience is important to you, and that you’re invested in making them feel heard. When interacting with others, call back to specific details the other person has shared, or even to earlier conversations you may have had with that person. Not only will you become memorable to that person, but you’ll also make them feel important and will strengthen the relationship as a result.

Ask follow-up questions, engage with others meaningfully and sit back and listen. If the person you’re speaking with feels comfortable enough to talk extensively (maybe even without realizing how much they’re talking) you’ve done your job.

  • Be specific in your language.

The conversations you have hold power. Particularly when you’re interacting with someone for the first time, your conversations can either work to build trust or shatter a first impression.

I asked Patricia Fripp—National Speakers Association Certified Speaking Professional, Hall of Fame keynote speaker, and Cavett Award Winner— what she thought was the number one mistake people made with their word choice. “Being nonspecific,” she said. “And that comes from being unprepared. Now the only way you’re going to find it easy to be specific [in presentations, on stage, in formal settings] is to work on your everyday conversations. Because most of our conversations are not prepared, planned presentations; they are unplanned: quick opportunities to speak, running meetings, having casual conversations at networking events.” Well-practiced conversationalists avoid buzzwords, clichés, euphemisms and nonspecific words—words like “stuff,” “tons,” “you know, right?”. Specificity builds credibility.  

  • Pay attention to your body language. 

Allan Pease, author of Body Language in the Workplace, says that body language reflects emotion. “Because all cultures have the same emotions—love, hate, anger—they have the same body expressions, the same gestures; the basics are the same,” he says. “Body language is an outward reflection of a person’s emotional condition. Each gesture of movement can be a valuable key to an emotion a person may be feeling at the time.”

The act of sincere listening changes your body language naturally. It will make others receptive to you and inspire them to share their story with you. When you’ve opened yourself up—physically—to the possibility of receiving another person’s emotion and experience, that is your opportunity to nudge them in the right direction, whether you’re interested in hearing about their business challenges, their professional experiences, or their recent achievements.  

  • Share your wisdom.

In a deeply competitive entrepreneurial environment, make an impression by being willing to share your wisdom and the path to your own success. Treat each first impression as an opportunity to reveal you who are and what success means to you.

Be generous with your time, your successes and even your failures. Think about the stories you’ve heard by other thought leaders and experts—the lessons they’ve shared carry weight and impact for your own career path. Consider how to leverage your own storytelling abilities to be that person for others.

Practice these tips and you will leave an impression that lingers long after the interaction has passed. You will leave others wanting to continue to build a lasting relationship with you. You will be remembered.

Lisa Patrick
Results Driver | Strategic Thinker

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Lisa Patrick Assessments Launches the World’s Largest Free Totally Customized Assessments Dashboard

Shaping Your Business Future

Edmonton, Alberta, Canada / December 20, 2019 – To become successful and remain relevant in business requires constant evaluation and innovation. Assessment tools are the backbone of both career and business success. Every student and working professional needs access to resources for assessing their personalities, learning styles, skills and what motivates them. Assessments allow them to make smart investments in educating themselves and even smarter choices within their careers.

Lisa Patrick, Founder of Lisa Patrick and Lisa Patrick Assessments (LPAssessments.com) announces a partnership with Assessments24x7, a provider with a 20-year history of offering instruments to optimize hiring processes, boost employee productivity and maximize performance, founded by Dr. Tony Alessandra.

LP Assessments is the first distributor within the Assessments 24×7 network partner with Assessments24x7 to help design, test and distribute globally a new wholesale model of the online dashboard that houses more than 100 assessments currently.  In addition, they have also secured the exclusive distributor of these assessments in Canada.

Patrick says, “Professionals and businesses alike understand the value of assessments to take them from where they are today to where they want to be tomorrow. Post-secondary institutions are no exception. Their administrative staff needs to understand the personalities, learning styles and what motivates their students, so they are better equipped to support students in preparing for their careers and increase student retention rates. Assessments help students better understand who they are, what motivates them and increase their overall learning retention. Combined, this allows students to leverage their knowledge into that competitive edge necessary to have more fulfilled lives and careers.”

Through LP Assessments business leaders, educational institutions, coaches, trainers, educators, HR professionals, recruiters and corporations will identify the five “core styles” of human behavior and cognition which have the greatest impact on professional performance. LP Assessments has assembled the first free global re-seller distribution model for a customized online assessment dashboard in combination with a series of assessments that include and not limited to, evaluate behavioral, motivational, thinking, emotional, and learning styles. Used individually or in a variety of combinations, the five Core Assessments offer individuals and organizations alike the opportunity for enhancing self-awareness and boosting professional performance beyond anything previously available within the assessment industry.

Each of the five Core Assessments is its own unique assessment instrument offering its own set of reports, validity studies, coaching materials, workshop materials, certification training and more. Whether the need is for more self-aware leaders, assemblage of top performing teams, improvement in sales and service results, enhanced training initiatives, or selection of top performing employees, Lisa Patrick Assessments will provide the foundation for dependable human performance answers.

Assessments help support internal Edge Learning skills like empathy, compassion, confidence, self-awareness, accountability and motivation. They also are tools for setting the foundation and supporting mastery of the key external Edge Learning skill of communication which is required to successfully navigate all relationships.

In addition to the five Core Assessments, the massive Assessment 24×7 portfolio provides post-secondary institutions the opportunity to generate revenue. White-labeled assessment dashboards can be leveraged as an acquisition tool to procure organizations in their local business communities and provide assessments customized to meet the internal needs of those businesses. Business leaders will use the assessments to make smart investments in human capital and better hiring choices.

Dr. Tony Alessandra says, “Lisa Patrick’s Assessment Centre leverages the most advanced technologies available. The A24x7 dashboard and app technologies have created a one-stop solution that stays one-step ahead of today’s business needs and the new model will go a long way to further supporting the businesses needs.”

LP Assessments’ new wholesale model for delivery is internally focused on ensuring effective support of entire networks of current and future professionals and businesses. This includes influencers, recruiting firms, Human Resource departments and their teams in conjunction with coaches and trainers who are looking to use assessments as lead-generating tools to acquire new clients, add value to service offerings, grow their businesses and increase revenue-generating verticals.

Brandon Parker, CEO of Assessments 24X7 says, “Lisa is the right person to help us take our Global Master Distribution expansion to the market. Her marketing and sales expertise and strategic-thinking mindset have given us the opportunity to see our company through a new lens.”

Dr. Alessandra goes on to say, “Today, there is an increasing importance related to continual learning, Edge Learning skills, training and new education opportunities. Lisa Patrick challenges business leaders to work on developing strategies, networks, and processes. She encourages them to also leverage their expertise as learning opportunities, connecting opportunity with success. The portfolio of assessments such as DISC, Motivators, Hartman Value and Learning Styles only helps to enhance the value she adds to all client engagements. The Insights GPS and Performance Gap Indicator are also two tools at the Lisa Patrick Assessment Centre powered by 24×7 that companies use to get and keep productive and satisfied employees. I am very excited to have her as a partner. ”

The goal of LP Assessments is to provide the knowledge and strategies necessary to increase the potential for success of both individuals and organizations now and into the future.


More about Lisa Patrick: A results driven entrepreneur, Lisa’s contagious personality and zest for life resonates with audiences everywhere. From founding a successful private investigation business through to today, her goal has always been to help others by ensuring they have the right knowledge to make successful business and personal decisions.

Lisa is a firm believer in realizing one’s potential. The impossible is attainable and only you can judge the level of your success. For more information, visit: https://www.lisapatrick.ca and check out @LisaPatrickBFD on Instagram, Facebook and Twitter or connect with Lisa on LinkedIn.

More about Assessments24x7: For more than 20 years, Assessments 24×7 has provided business consultants, executive coaches and Fortune 500 companies with instruments to optimize hiring processes, boost employee productivity and maximize performance. Sophisticated DISC assessments and exceptional customer support have been hallmarks of the company’s success — ensuring its place as a global leader and the preferred choice among assessment industry professionals.

To receive more information, contact Lisa Patrick at info@lisapatrick.ca.

What is a Resuable Learning Object?

You’ve just heard someone mention “reusable learning object” (RLO) and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for you.

You already know that creating great content is why your audience keeps coming back for more and more, and it’s why they refer others to you. It is also the essential component for a reusable learning object.

The theory is, if you assemble learning in bite-sized units, rather than weave it into very complex and programs, you later re-purpose the learning video files and assessment pieces (reusable learning object) into other courses, where they can shine anew and in combination with newly created content.

The key to your RLO is the database. Whenever you create learning IP, it must be indexed in a way that lets you find and use it again (or differently), as needed.

Over the course of the past several years, I’ve repurposed 1000’s of video files and testing assessment pieces from one learning program into another. As essential component of that process was how the files we indexed.  With out the proper procedure and system it would have been very difficult to have re-configured them accordingly into new online courses and as reusable learning objects.

When you repurpose learning content, traditionally you split a large course into mini courses, or bundle mini courses into one larger course. No matter the original course of material or purpose, there is absolutely no one saying you can only use it once.

When you are looking at designing your courseware, do not script it with a chronological sequence. I can’t tell you how many times, I have had to look at content and the first thing said by the expert is this:

In this course X, this chapter will talk about y and the next chapter will help you with p. Or within the script of the content, the expert will say, ‘As you can see in this course x, we have demonstrated…’

This will create more work for you or your editing team. DON’T chronological your content. You can always add a buffer on the front and back, but create it with the mind set that you may re-purpose at a later date and use the files as reusable learning objects.

Spending some time thinking about the strategy of how you will use the content as a reusable learning object before you create it will save you time, resources and lots of money in the long run. 

I can recall having looked at content from sales expert and influencer Grant Cardone. Jarrod, (Grant’s President) and I were determining what content that they had already created that would match the core competency of best practices for communication. We could then use as reusable learning objects so we could architecture a course that would be best suited for approval for Certified Financial Planners for continuing education credits.

The Cardone team did a great job of understanding that the chapter video files could be used as reusable learning objects because they were ‘a stand online piece of content about one specific topic.’

We essentially took the one chapter from other courses designed around the topics of negotiation skills, cold calling, and follow up and created an entirely new course with the reusable learning objects.

I then submitted the newly configured online course to the Certified Financial Board and got approval for continuing education credits for CFPs.

I think you’d agree with me that we are living in a content creation world. It always astonishes me when I work with potential new clients and suggest to take sound bites from their already created online course content and re-purpose them for Instagram and Facebook stories or as 1 minute LinkedIn quick video’s that until I uttered the words, they’d never thought of it.

Grant really does a great of this and so does my good friend and long-time client Hall of Fame professional speaker and speech coach, Patricia Fripp.

Here’s an example of content I created for her recently using reusable learning objects from one of her presentation skills online courses in her FRIPPVT and a clip of video I helped her create a marketing strategy for specific to her Fripp Speech Model.

It’s so simple at the video edit production stage before the files become courses to create small 50 – 60 second sound bites that you can then push on social media.

Got old content? Think about adding an up to date front end ‘buffer (a quick sound bite of you to start the video) 

Marketing is key to the success of your brand, which includes products and services. Awareness is the name of the game.

Find absolutely everything you ever created in the past and find new ways to repurpose to drive more social media awareness to you and to your brand.

Remember, you don’t have to reinvent the wheel (but you can update it.) Reusable learning objects should always be part of your marketing strategy when you are creating new online course content.

How to Create the Most Awesome Winning Course Titles

A winning course title is the foundation of a strong message that will build a relationships with your potential audience members. It is the course titles, after all, which compels users to click on your course to learn more.

The language you use in your course titles should appeal to those people and make them want to find out more.

  1. Who will benefit from this content?
  2. How do I help them?
  3. What makes this content special?

The answers to these questions most likely won’t produce the exact headline you’ll use. Rather, they’ll help shape any course, blog, keynote speech, article etc. into a persuasive message that reaches and connects with the people you want to attract.

Unfortunately, you can’t read your potential customers mind as to what content you should create, but you can use some great free tools to help you gain insights on the what and how.

How to Create the Most Awesome Winning Course Titles

These 4 free tools are some of the tools that I use in my CEP Process and system when I’m evaluating clients content determining how to position their courseware, keynote speeches, retreats and conference topics and the course titles to correspond to the content as Edge Learning professional development programs and approved internally as continuing education credit programs.

1. Coschedule Headliner Analyzer

The Headline Analyzer that will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value.

Be prepared that the first time you use this tool, you’ll have to give them your email and company information. Don’t be afraid, it’s worth it and they won’t spam you.

This is what you can expect for results generated by coschedule.

2. Hemingway Sharethrough

It is very easy to use headline analyzer and offers helpful tips to improve your writing.

3. Blog Topic Generator

Yes, it’s a popular blog idea generator tool which helps you generate titles for your blog posts. However, use it to generate new topic ideas for your online courses.

Simply add your keyword in the text field and it will show you titles or topics for you to choose from.

4. Tweak Your Biz


Tweak your Biz generates titles based on different categories which will help you identify the right title for your blog post.

BEWARE, TweakYourBiz does generate lots of ideas in one shot.

After all, you can have the best content in the world, but if no one is searching the course titles, then what is the point of spending all the time and money creating the learning opportunity for them. You won’t make any money and you won’t be helping others by using your knowledge to help them achieve more.

Remember to always be learning and always make a connection with someone new. It will lead you to the possibility of a new opportunity and surpass your potential .


Strategic Thinking Is Your Most Valuable Asset

How often have you heard this, ‘think bigger picture and be more strategic?’

Strategic thinking enables a business owner to determine how to optimize people, networks and resources most effectively to advance the company toward its objectives. Strategic thinking is understanding the big picture and it’s a mind set.

“Making the invisible, visible.” – Lisa Patrick

What is strategy?

Strategy originates from a military term, coming from the Greek words “stratos” (army or resources) and “ago” (leading). Quite literally to lead an army.

Now I am not in the business of mobilizing armed forces, but I do challenge my clients to make the invisible visible and help them set the direction moving forward.

If you’ve ever received feedback that you “need to be more strategic,” you know how frustrating it can feel because the feedback rarely comes with any concrete guidance on what to do about it.

Strategic thinking isn’t just an Edge Learning* skill required for senior executives. Strategic thinking is a mind-set that is required at any level of any organization or profession.

Strategic thinking is the way top professionals approach every aspect of their job. In sales, strategic thinkers are the ones that recognize the difference between relationships sales and transactional sales and the value of each long term.

Strategic thinking requires you to start by asking great questions. You need to become more curious. Look at information from different points of view and perspectives. Questions are opportunities to uncover the adjacent possibilities when you are looking and asking from different approaches. Questions uncover the different possibilities for potential outcomes. 

Patricia Fripp, Hall of Fame professional speaker, speech coach and good friend gave me the best advice I have ever been given early in my professional career.

Patricia told me, Specificity builds credibility Lisa!.

When she first told me that, I had no idea that these three words would be some of the most impactful words I’d ever hear. I couldn’t have imagined that at the time that I would use and apply this logic to my internal process for generating great questions and creating long term relationships. This Frippicism was instrumental in helping me foster a strategic mind-set. I’ve applied this Frippicism to each and every day and to every situation.

Therefore, strategic thinkers also know how to speak the language. They prioritize and sequence their thoughts. They are specific and intentional with their words. They structure their verbal and written communication in a way that helps their audience focus on their core message and the action required to help them execute on their goals.

Strategic thinkers always invite challenge. Today’s business landscape has changed, fundamentally… tomorrow’s environment will be different, but none the less–rich in possibilities for those who are prepared. Strategic thinking is the new normal.

I can rely on and trust Lisa to help me see beyond the obvious because she makes me uncomfortable by challenging me and forcing me to look at ways to pivot and adapt. – Dr. Nathan Unruh

The be effective and strategic, you must challenge your understanding of the competitive landscape, visualize where the business needs to go, and provide leadership into the future. Be prepared for the surge of emotions and unsettling feelings that will come with challenging your assumptions about the business and understanding why you do what you do. This is the path you must take in your quest to find unique opportunities that create value and architect your future as you look at the bigger picture with strategy and purpose. 

Now is the time to learn how to navigate these uncharted waters and find the most effective unemotional ways to creating your strategic mind-set and start to connect the dots.

Be Great,


What is Edge Learning?

Edge Learning is the core ingredient for success professionally and personally. Your Edge Learning skills have the most power and impact on your ability to grow, lead, influence, motivate, and make money. 

In order to not just survive, but thrive, you must be an Edge Learner. Edge Learners have adopted a growth mindset where they are eager to refine and expand their skills. Legendary entrepreneurs like Richard Branson, Warren Buffet, Walt Disney, Denise Coates; are all lifelong learners who are dedicated to their Edge Learning skills.

School debt is quickly reaching $2 trillion dollars in North America, Salaries are well below the cost of living, and job security – well it no longer exists. 

To succeed in the new economy, there is an emerging trend called Edge Learning, which is quickly being adopted by universities, high performance people, and disruptive companies.  

Edge learning is the continuous process of developing the peripheral skills that have the most impact on a person’s ability to obtain a successful and fulfilled life. Edge Learning is not about memorizing facts, instead it seeks to develop a person’s soft skills through real-world experiences and mentoring from leading experts and entrepreneurs.  

The two primary Edge Learning skill types are: 


  • Attitude
  • Purpose 
  • Confidence 
  • Motivation 
  • Ettiquette
  • Goal-setting 
  • Accountability 
  • Self Awareness
  • Belonging
  • Curiousity
  • Velocity
  • Perseverance
  • Resiliency
  • Adaptability
  • Perceptiveness
  • Personality


  • Personality 
  • Networking 
  • Teamwork 
  • Persuasion
  • Influence 
  • Cultural Etiquette 
  • Relationship Building  
  • Assessment 
  • Marketing
  • Personal Brand Management
  • Leadership 
  • Sales
  • Public Speaking
  • Communication 
  • Presentation 
  • Time Creation 
  • Validation (Certification) 

In order to not just survive but thrive in this new economy, Edge Learning is a way to augment a higher education as well as enhancing collegiate and post-collegiate degrees. Edge Learning is the process that Industry titans have tapped into for generations.

Edge Learners fully commit to the present while seeing through years ahead in order to define and achieve the best of the future. 

Edge Learners embrace today, but have an acute focus on the edges of opportunities to help them create objectives, understand their options, create possible alternatives scenarios and situations to determine the direction moving forward to achieve the milestones set to obtain the goals. 

Edge Learners recognize their success is dependent on the subtle skills required to develop outside of a formal education that makes the biggest impact on their success rate.  

A recent LinkedIn survey of 2,000 business leaders agreed. They found that more than half (57%) put soft skills, those Internal Edge Learning skills over hard skills ( External Edge Learning) when it comes to what they need their employees to develop to have a more successful career.

How are you being a better Edge Learning and mastering your Edge Learning skills?


Lisa Patrick
Results Driver | Strategic Thinker

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