A winning course title is the foundation of a strong message that will build a relationships with your potential audience members. It is the course titles, after all, which compels users to click on your course to learn more.
The language you use in your course titles should appeal to those people and make them want to find out more.
- Who will benefit from this content?
- How do I help them?
- What makes this content special?
The answers to these questions most likely won’t produce the exact headline you’ll use. Rather, they’ll help shape any course, blog, keynote speech, article etc. into a persuasive message that reaches and connects with the people you want to attract.
Unfortunately, you can’t read your potential customers mind as to what content you should create, but you can use some great free tools to help you gain insights on the what and how.
How to Create the Most Awesome Winning Course Titles
These 4 free tools are some of the tools that I use in my CEP Process and system when I’m evaluating clients content determining how to position their courseware, keynote speeches, retreats and conference topics and the course titles to correspond to the content as Edge Learning professional development programs and approved internally as continuing education credit programs.
1. Coschedule Headliner Analyzer
The Headline Analyzer that will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value.
Be prepared that the first time you use this tool, you’ll have to give them your email and company information. Don’t be afraid, it’s worth it and they won’t spam you.
This is what you can expect for results generated by coschedule.
2. Hemingway Sharethrough
It is very easy to use headline analyzer and offers helpful tips to improve your writing.
3. Blog Topic Generator
Yes, it’s a popular blog idea generator tool which helps you generate titles for your blog posts. However, use it to generate new topic ideas for your online courses.
Simply add your keyword in the text field and it will show you titles or topics for you to choose from.
4. Tweak Your Biz
Tweak your Biz generates titles based on different categories which will help you identify the right title for your blog post.
BEWARE, TweakYourBiz does generate lots of ideas in one shot.
After all, you can have the best content in the world, but if no one is searching the course titles, then what is the point of spending all the time and money creating the learning opportunity for them. You won’t make any money and you won’t be helping others by using your knowledge to help them achieve more.
Remember to always be learning and always make a connection with someone new. It will lead you to the possibility of a new opportunity and surpass your potential .