In one sense, perhaps the most important sense, a brand is a promise. You know what you’re going to get with a well-branded product or service.
In another sense, a brand is a specific combination of logo, words, type font, design, colors, personality, price, service, etc.
Peter walks us through why we need to always be living our brand and recognize that our brand is more than a logo. Your brand is your voice in the marketplace, and it is your proposition for disruption.
More About Peter G. Goral: ‘Life is a work of ART.’
Born in Lancashire in the U.K., Peter has always held a passion for painting and drawing wildlife, birds and the people around him. Early on in his life, he competed locally in the Rossendale Valley where he grew up, winning competitions and the favour of those around him as he created impressions of life as he saw it.
Together with his family, he emigrated to Canada in 1967 where his art, although still a passion, took a backseat in his life as he worked to support and help build a new life for the family. In the Summer of 2009, his creative juices were promoted to the forefront once again and now remains a constant in his life.
An accomplished Artist, currently showing his work across Canada. Recently incorporated a marketing company ArtEnvy Inc. operated by his wife, Jude, promoting his work into private and corporate collections globally.