Do you have an extremely difficult time communicating who you are, how you help in simple terms? The right message will make a connection with others. You need to fine-tune your message to get a torrential downpour of new clients and buy-in from others.
Can you boil down your messaging into 3 sentences, down to 1 sentence, and ultimately to 3 words? ‘𝘛𝘩𝘦 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦 𝘧𝘰𝘳 𝘺𝘰𝘶 𝘪𝘴 𝘵𝘰 𝘬𝘦𝘦𝘱 𝘵𝘩𝘪𝘯𝘨𝘴 𝘴𝘪𝘮𝘱𝘭𝘦 𝘢𝘯𝘥 𝘮𝘢𝘬𝘦 𝘵𝘩𝘦𝘮 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭,’ says Ryan Foland.
‘𝘞𝘩𝘦𝘯 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘢𝘯 𝘌𝘖𝘚, 𝘦𝘹𝘱𝘭𝘢𝘯𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴, 𝘪𝘵 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘢 𝘨𝘢𝘮𝘦-𝘤𝘩𝘢𝘯𝘨𝘦𝘳 𝘧𝘰𝘳 𝘺𝘰𝘶 𝘢𝘯𝘥 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴,’ says Coach Micheal Burt.
In this episode of Coffee With Lisa, Lisa, Ryan, and Coach Burt walk you through their systems to help you refine and build a message that will resonate with anyone.
More about Ryan Foland:
Ryan is a global keynote speaker, author, and brand consultant who teaches people how to build their brand, get featured in publications, and grow their social media following. Ryan’s clients include New York Times bestselling authors, venture capitalists, and Fortune 500 executives. His book, Ditch the Act, helps executives and entrepreneurs navigate the waters of what to do, in the right order, to help them harness the power of vulnerability and authenticity to build a better, more relatable, more profitable brand.
Recognized by Inc. Magazine as a Top Marketer and named a Top Personal Branding Expert by Entrepreneur Magazine, and a 4 time TEDx speaker whose talks have been named in Top TED lists by Forbes, Mashable, and Inc. Ryan works with thought leaders to create and syndicate content that reveals their whole self to drive differentiation, growth, and loyalty. By positioning the expertise of people within companies as the core talent behind the corporate brand, he helps to drive reputation, trust and more clients to their businesses.
More about Coach Micheal Burt:
Coach Micheal Burt is the “The Million Dollar Machine”. Become a LEGENDARY creature: A Monster Producer.
Burt is both INTENSE and POSITIVE and many like his authentic nature and pure coaching skills of packaging and delivering content in ways that get people to take action and get results.
Coach Burt believes that everybody needs a coach in life. He also believes that you can Flip the Switch and activate the prey drive in anyone.
Coach has coached business leaders from small entrepreneurial firms to multi-billion-dollar companies. My coaching program of Monster Producer consistently generates at least a 43% increase in a one-year cycle for my coaching clients.