Understanding and shaping consumer behavior in the new normal. What does that look like?
No one has a crystal ball to tell us what the future will hold. However, we can make some educated guesses.
Michael joins me to open season 3 of the Coffee With Lisa podcast to discuss what he believes are some of the fundamental human motivations that are likely to drive preferences and behaviors in The New Normal.
Michael Solomon is a Professor of Marketing at Saint Joseph’s University in Philadelphia, author, speaker, and industry consultant. He’s worked with clients in verticals such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) to make them more consumer-centric.