How to leverage your unique value proposition and get results
How To Leverage Your Unique Value Proposition and Get Results Whether you are aiming to connect with people and build on your relationship capital, attract customers, or fuel growth, setting yourself apart is key. This is where your Unique Value Proposition (UVP) comes into play – it acts as the fingerprint, that lays the foundation […]
5 people Who Shouldn’t Ever Hire a Consultant to Build Their Personal Brand
It didn’t come as a surprise when a VP of one of the fastest-growing companies asked, “Lisa, can I really talk about and promote my new thriller as an author, on LinkedIn, considering I am the head of security and fraud at my company? Another retired CEO of a publicly traded company, now sitting on […]