Gina Peterson-Estrada

Gina knows a few things about challenge. Having to face battling cancer while running a successful financial service business, taught Gina how to find a way despite the circumstances and take massive action.

Tune in today to hear more about how Gina wins and fights the odds in business and life. Find out more about her new book, START HERE: A Guide Through The Cancer Journey.

More about Gina Estrada


For over a decade, Gina Estrada has focused on Business Networking to build a successful
Financial Consulting practice.  With her background as a Financial Advisor, Networking Expert, Best Selling Author and Speaker, Gina helps purpose driven men and women, groups and organizations, to create a networking plan backed with a process to grow their network, get more out of their membership and be recognized as a center of influence.  Gina believes we need more women joining the ranks of 6-figure income earners.  For that reason, created EspressoBrain’s Virtual Networking Mastermind, a 4-week course designed to get a better return on your investment of time and money by maximizing your time creating profitable relationships where she shares her best practices of networking with proven results.

How to be unforgettable every time.

Picture
a person you consider to be successful. Whoever comes to mind will depend on who
you are and how you define success. Ask a hundred different people to picture a
successful person and you’ll get a hundred different answers. What those
hundred different people will have in common is this: not one will struggle to remember
that successful person. That successful person is unforgettable.

People
who are highly successful are always unforgettable. For the past several
years I have had the honour of knowing and working alongside many people that
are considered to be global thought leaders, experts in their industries and
specialized in their topics. As a result, I often get asked the same
question from others wanting to know more about these successful individuals—what’s
the secret to their success?

Beyond
the standardized list of traits you know successful people to have—traits like
resilience, tenacity, perseverance, an ability to bounce back from failure—successful
people understand the importance of each interaction, no matter how big or
small, or how directly related that interaction may seem to be in the moment to
their professional pursuits. In other words: they value the process, sometimes
more than the outcome. Their actions make them unforgettable.

Regardless
of whether you’re looking to sell a product, get money from investors, land a competitive job, find the right hire, attend a conference or get a
promotion, being memorable is vital.

So how
does a person become unforgettable?

  1. Listen to others.

Everyone is after a sense of belonging; they
want to feel that their time and experience is important to you, and that
you’re invested in making them feel heard. When interacting with others, call
back to specific details the other person has shared, or even to earlier
conversations you may have had with that person. Not only will you become
memorable to that person, but you’ll also make them feel important and will
strengthen the relationship as a result.

Ask follow-up questions, engage with others
meaningfully and sit back and listen. If the person you’re speaking with feels
comfortable enough to talk extensively (maybe even without realizing how much
they’re talking) you’ve done your job.

  • Be specific in your language.

The conversations you have hold power. Particularly
when you’re interacting with someone for the first time, your conversations can
either work to build trust or shatter a first impression.

I asked Patricia Fripp—National Speakers Association Certified Speaking Professional, Hall of Fame keynote speaker, and Cavett Award Winner— what she thought was the number one mistake people made with their word choice. “Being nonspecific,” she said. “And that comes from being unprepared. Now the only way you’re going to find it easy to be specific [in presentations, on stage, in formal settings] is to work on your everyday conversations. Because most of our conversations are not prepared, planned presentations; they are unplanned: quick opportunities to speak, running meetings, having casual conversations at networking events.” Well-practiced conversationalists avoid buzzwords, clichés, euphemisms and nonspecific words—words like “stuff,” “tons,” “you know, right?”. Specificity builds credibility.  

  • Pay attention to your body
    language. 

Allan Pease, author of Body Language in the Workplace, says that body
language reflects emotion. “Because all cultures have the same emotions—love,
hate, anger—they have the same body expressions, the same gestures; the basics
are the same,” he says. “Body language is an outward reflection of a person’s
emotional condition. Each gesture of movement can be a valuable key to an
emotion a person may be feeling at the time.”

The act of sincere listening changes your
body language naturally. It will make others receptive to you and inspire them
to share their story with you. When you’ve opened yourself up—physically—to the
possibility of receiving another person’s emotion and experience, that is your
opportunity to nudge them in the right direction, whether you’re interested in
hearing about their business challenges, their professional experiences, or their
recent achievements.  

  • Share your wisdom.

In a deeply competitive entrepreneurial
environment, make an impression by being willing to share your wisdom and the
path to your own success. Treat each first impression as an opportunity to
reveal you who are and what success means to you.

Be generous with your time, your successes
and even your failures. Think about the stories you’ve heard by other thought
leaders and experts—the lessons they’ve shared carry weight and impact for your
own career path. Consider how to leverage your own storytelling abilities to be
that person for others.

Practice
these tips and you will leave an impression that lingers long after the
interaction has passed. You will leave others wanting to continue to build a
lasting relationship with you. You will be remembered.

By, 
Lisa Patrick
Results Driver | Strategic Thinker

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