When Your Message Must Be Memorable, Your Presentation Powerful, And Your Sale Successful You Call Patricia Fripp Presentation Skills Expert!
Why? Because you want a competitive advantage.
Hall of Fame Professional Speaker, Fortune 500 speech coach and considered by many as the trailblazer in the speaking world, Patricia Fripp simplifies and demystifies the process of preparing and presenting powerful, persuasive presentations.
Join me and Patricia on the #CoffeeWithLisa podcast and discover what it takes to build a world class speaking business and memorable business presentations.
Picture a person you consider to be successful. Whoever comes to mind will depend on who you are and how you define success. Ask a hundred different people to picture a successful person and you’ll get a hundred different answers. What those hundred different people will have in common is this: not one will struggle to remember that successful person. That successful person is unforgettable.
People who are highly successful are always unforgettable. For the past several years I have had the honour of knowing and working alongside many people that are considered to be global thought leaders, experts in their industries and specialized in their topics. As a result, I often get asked the same question from others wanting to know more about these successful individuals—what’s the secret to their success?
Beyond the standardized list of traits you know successful people to have—traits like resilience, tenacity, perseverance, an ability to bounce back from failure—successful people understand the importance of each interaction, no matter how big or small, or how directly related that interaction may seem to be in the moment to their professional pursuits. In other words: they value the process, sometimes more than the outcome. Their actions make them unforgettable.
Regardless of whether you’re looking to sell a product, get money from investors, land a competitive job, find the right hire, attend a conference or get a promotion, being memorable is vital.
So how does a person become unforgettable?
Listen to others.
Everyone is after a sense of belonging; they want to feel that their time and experience is important to you, and that you’re invested in making them feel heard. When interacting with others, call back to specific details the other person has shared, or even to earlier conversations you may have had with that person. Not only will you become memorable to that person, but you’ll also make them feel important and will strengthen the relationship as a result.
Ask follow-up questions, engage with others meaningfully and sit back and listen. If the person you’re speaking with feels comfortable enough to talk extensively (maybe even without realizing how much they’re talking) you’ve done your job.
Be specific in your language.
The conversations you have hold power. Particularly when you’re interacting with someone for the first time, your conversations can either work to build trust or shatter a first impression.
I asked Patricia Fripp—National Speakers Association Certified Speaking Professional, Hall of Fame keynote speaker, and Cavett Award Winner— what she thought was the number one mistake people made with their word choice. “Being nonspecific,” she said. “And that comes from being unprepared. Now the only way you’re going to find it easy to be specific [in presentations, on stage, in formal settings] is to work on your everyday conversations. Because most of our conversations are not prepared, planned presentations; they are unplanned: quick opportunities to speak, running meetings, having casual conversations at networking events.” Well-practiced conversationalists avoid buzzwords, clichés, euphemisms and nonspecific words—words like “stuff,” “tons,” “you know, right?”. Specificity builds credibility.
Pay attention to your body language.
Allan Pease, author of Body Language in the Workplace, says that body language reflects emotion. “Because all cultures have the same emotions—love, hate, anger—they have the same body expressions, the same gestures; the basics are the same,” he says. “Body language is an outward reflection of a person’s emotional condition. Each gesture of movement can be a valuable key to an emotion a person may be feeling at the time.”
The act of sincere listening changes your body language naturally. It will make others receptive to you and inspire them to share their story with you. When you’ve opened yourself up—physically—to the possibility of receiving another person’s emotion and experience, that is your opportunity to nudge them in the right direction, whether you’re interested in hearing about their business challenges, their professional experiences, or their recent achievements.
Share your wisdom.
In a deeply competitive entrepreneurial environment, make an impression by being willing to share your wisdom and the path to your own success. Treat each first impression as an opportunity to reveal you who are and what success means to you.
Be generous with your time, your successes and even your failures. Think about the stories you’ve heard by other thought leaders and experts—the lessons they’ve shared carry weight and impact for your own career path. Consider how to leverage your own storytelling abilities to be that person for others.
Practice these tips and you will leave an impression that lingers long after the interaction has passed. You will leave others wanting to continue to build a lasting relationship with you. You will be remembered.
By, Lisa Patrick Results Driver | Strategic Thinker
You’ve just heard someone mention “reusable learning object” (RLO) and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for you.
You already know that creating great content is why your audience keeps coming back for more and more, and it’s why they refer others to you. It is also the essential component for a reusable learning object.
The theory is, if you assemble learning in bite-sized units, rather than weave it into very complex and programs, you later re-purpose the learning video files and assessment pieces (reusable learning object) into other courses, where they can shine anew and in combination with newly created content.
The key to your RLO is the database. Whenever you create learning IP, it must be indexed in a way that lets you find and use it again (or differently), as needed.
Over the course of the past several years, I’ve repurposed 1000’s of video files and testing assessment pieces from one learning program into another. As essential component of that process was how the files we indexed. With out the proper procedure and system it would have been very difficult to have re-configured them accordingly into new online courses and as reusable learning objects.
When you repurpose learning content, traditionally you split a large course into mini courses, or bundle mini courses into one larger course. No matter the original course of material or purpose, there is absolutely no one saying you can only use it once.
When you are looking at designing your courseware, do not script it with a chronological sequence. I can’t tell you how many times, I have had to look at content and the first thing said by the expert is this:
‘In this course X, this chapter will talk about y and the next chapter will help you with p. Or within the script of the content, the expert will say, ‘As you can see in this course x, we have demonstrated…’
This will create more work for you or your editing team. DON’T chronological your content. You can always add a buffer on the front and back, but create it with the mind set that you may re-purpose at a later date and use the files as reusable learning objects.
Spending some time thinking about the strategy of how you will use the content as a reusable learning object before you create it will save you time, resources and lots of money in the long run.
I can recall having looked at content from sales expert and influencer Grant Cardone. Jarrod, (Grant’s President) and I were determining what content that they had already created that would match the core competency of best practices for communication. We could then use as reusable learning objects so we could architecture a course that would be best suited for approval for Certified Financial Planners for continuing education credits.
The Cardone team did a great job of understanding that the chapter video files could be used as reusable learning objects because they were ‘a stand online piece of content about one specific topic.’
We essentially took the one chapter from other courses designed around the topics of negotiation skills, cold calling, and follow up and created an entirely new course with the reusable learning objects.
I then submitted the newly configured online course to the Certified Financial Board and got approval for continuing education credits for CFPs.
I think you’d agree with me that we are living in a content creation world. It always astonishes me when I work with potential new clients and suggest to take sound bites from their already created online course content and re-purpose them for Instagram and Facebook stories or as 1 minute LinkedIn quick video’s that until I uttered the words, they’d never thought of it.
Grant really does a great of this and so does my good friend and long-time client Hall of Fame professional speaker and speech coach, Patricia Fripp.
Here’s an example of content I created for her recently using reusable learning objects from one of her presentation skills online courses in her FRIPPVT and a clip of video I helped her create a marketing strategy for specific to her Fripp Speech Model.
It’s so simple at the video edit production stage before the files become courses to create small 50 – 60 second sound bites that you can then push on social media.
Got old content? Think about adding an up to date front end ‘buffer (a quick sound bite of you to start the video)
Marketing is key to the success of your brand, which includes products and services. Awareness is the name of the game.
Find absolutely everything you ever created in the past and find new ways to repurpose to drive more social media awareness to you and to your brand.
Remember, you don’t have to reinvent the wheel (but you can update it.) Reusable learning objects should always be part of your marketing strategy when you are creating new online course content.