Anyone Can Press Record. Everyone has a voice. Anyone can make an impact on this world. All you have to do is learn to go live and tell your story.
Do you want to grow your brand, business or influence on social? Do you understand the top platforms, how each are different and how to effectively create content for each? Do you want to go live but hesitate or put it off? Are you already doing livestreams and not getting any traction?
If people don’t know you, they can’t do business with you.
Money follows attention. To get more money and have more influence, you need more attention.
Social is the THE best and most affordable way to build your brand, grow your business, expand your influence and increase your sales.
People who are highly successful are always unforgettable.
This shouldn’t surprise you. What surprised me, however is that I discovered thatthese people were always unforgettable.
They have always had certain traits in common with each other that made them undeniably unforgettable. Traits like resilience. A reactive ability to bounce back from adversity. They also had tenacity. Even though most have failed at one or more than one point in their careers, they persevered and emerged from those failures successfully.
They are remembered because sometimes the process is more important than the outcome. Their actions made them unforgettable.
For the past several years I have had the honour of knowing and working along side many folks across the globe that are considered world-thought leaders, experts in their industries and topics. I’ve had 100s of conversations and attended many events. I frequently get the same questions asked from others wanting to know more about the ‘secrets’ to their success.
The most memorable and unforgettable know:
1. Effective conversation is a learned skill. The conversations you have can hold a lot of power. They can build trust or break a first impression when you meet someone new. The words you choose to use and how you choose to use them can make you seem smart, foolish, warm, distant, bold, shy, or anything in between. The unforgettable avoid buzzwords, cliches, euphemisms and words like, stuff, tons, and ‘you know, right.’ Accordingly to Hall of Fame professional speaker and Fortune 10 speech coach, my friend, Patricia Fripp.
2. How to naturally make a good first impression. They’ve recognized that a first impression should never be forced. Your first impression is an opportunity to reveal who you are and what you represent as a leader.
3. The value of sharing their wisdom and secrets of success. Their storytelling abilities alone make them memorable — but it’s the leadership lessons they share that you will come to appreciate later in your career because they carry the most weight and impact.
Scott Mckain has had the XTRAordinary opportunity to meet and interview some of the great storytellers of our time: James Cameron to the Farrelly Brothers, from Tom Hanks to Arnold Schwarzenegger, from Meryl Streep to Faye Dunaway.
He says that the secret to success is; ‘making a compelling emotional connection with the intended audience. The deeper the connection, the greater the success.’
Scott McKain, Author, Hall of Fame professional speaker, Customer Service Expert, Speech Coach
4. Interpersonal connectedness is key to every relationship. Despite the impact of digital communication that increases and inspires creativity, face-to-face meetings offer the best opportunity to engage others with empathy and impact. It builds and supports positive professional connections that we can’t replicate in a virtual environment.
Let’s not ignore the fact that body language can work for you if you take the time to listen. The act of sincere listening changes your body language naturally.
This type of body language makes others receptive to you, and they will want to tell their story to you. However, when others want to tell their story, it is important that you gently nudge them in the right direction. You want them to tell you about their business challenges, or what is not right with their company.
My friend, Allan Pease; author of 19 best-selling books, including Body-Language in the Workplace, thousands of speaking engagements, Top TEDx speaker, Mr. Body language himself told me,
Lisa, body language is a reflection of emotion; it shows how you are feeling. Because all cultures have the same emotions – love, hate, anger – they have the same body expressions, the same gestures; the basics are the same. Body language is an outward reflections of a person’s emotional condition. Each gesture or movement can be a valuable key to an emotion a person may be feeling at the time.
Consciously or unconsciously, powerful people tend to adopt and use these four habits, all of which lead to a more powerful, memorable presence and you can too.
Your goal should be to always ask such great follow up questions that the person they are speaking to does not realize that they are still talking. Before they know it, you will know much more about them than they do about you, and that keeps you interesting and mysterious.
Everyone wants to feel like they belong and that you make them feel special. The key to success is in the listening. When you remember specific details about your conversation this will astonish the other person and ultimately make them feel important.
During my time as a private investigator, I learned to master the art of conversation and listening. It’s those Edge Learning skills that have aided my ability to have other always find that me unique and make them feel like I actually care.
Whether you’re looking to sell our product, get money from investors, land a competitive job, finding the right hire, attending a conference or trying to get the next promotion — being memorable is vital.
Practice these tips and you will leave a lasting impression. You will leave them wanting to continue to build a lasting relationship with you. You will be remembered.
By, Lisa Patrick Results Driver | Strategic Thinker
Edmonton, Alberta, Canada / December 20, 2019 – To become successful and remain relevant in business requires constant evaluation and innovation. Assessment tools are the backbone of both career and business success. Every student and working professional needs access to resources for assessing their personalities, learning styles, skills and what motivates them. Assessments allow them to make smart investments in educating themselves and even smarter choices within their careers.
Lisa Patrick, Founder of Lisa Patrick and Lisa Patrick Assessments (LPAssessments.com)
announces a partnership with Assessments24x7, a provider with a 20-year history
of offering instruments to optimize hiring processes, boost employee
productivity and maximize performance, founded by Dr. Tony Alessandra.
LP Assessments is the first distributor within the Assessments 24×7 network partner with Assessments24x7 to help design, test and distribute globally a new wholesale model of the online dashboard that houses more than 100 assessments currently. In addition, they have also secured the exclusive distributor of these assessments in Canada.
Patrick says, “Professionals and businesses alike understand the value of assessments to take them from where they are today to where they want to be tomorrow. Post-secondary institutions are no exception. Their administrative staff needs to understand the personalities, learning styles and what motivates their students, so they are better equipped to support students in preparing for their careers and increase student retention rates. Assessments help students better understand who they are, what motivates them and increase their overall learning retention. Combined, this allows students to leverage their knowledge into that competitive edge necessary to have more fulfilled lives and careers.”
Through LP Assessments business leaders, educational institutions, coaches, trainers, educators, HR professionals, recruiters and corporations will identify the five “core styles” of human behavior and cognition which have the greatest impact on professional performance. LP Assessments has assembled the first free global re-seller distribution model for a customized online assessment dashboard in combination with a series of assessments that include and not limited to, evaluate behavioral, motivational, thinking, emotional, and learning styles. Used individually or in a variety of combinations, the five Core Assessments offer individuals and organizations alike the opportunity for enhancing self-awareness and boosting professional performance beyond anything previously available within the assessment industry.
of the five Core Assessments is its own unique assessment instrument offering
its own set of reports, validity studies, coaching materials, workshop
materials, certification training and more. Whether the need is for more
self-aware leaders, assemblage of top performing teams, improvement in sales
and service results, enhanced training initiatives, or selection of top
performing employees, Lisa Patrick Assessments will provide the foundation for dependable human performance answers.
Assessments help support internal Edge Learning skills like empathy, compassion, confidence, self-awareness, accountability and motivation. They also are tools for setting the foundation and supporting mastery of the key external Edge Learning skill of communication which is required to successfully navigate all relationships.
addition to the five Core Assessments, the massive Assessment 24×7 portfolio
provides post-secondary institutions the opportunity to generate revenue. White-labeled
assessment dashboards can be leveraged as an acquisition tool to procure
organizations in their local business communities and provide assessments
customized to meet the internal needs of those businesses. Business leaders will
use the assessments to make smart investments in human capital and better
Dr. Tony Alessandra says, “Lisa Patrick’s Assessment Centre leverages the most advanced technologies available. The A24x7 dashboard and app technologies have created a one-stop solution that stays one-step ahead of today’s business needs and the new model will go a long way to further supporting the businesses needs.”
LP Assessments’ new wholesale model for delivery is internally focused on ensuring effective support of entire networks of current and future professionals and businesses. This includes influencers, recruiting firms, Human Resource departments and their teams in conjunction with coaches and trainers who are looking to use assessments as lead-generating tools to acquire new clients, add value to service offerings, grow their businesses and increase revenue-generating verticals.
Brandon Parker, CEO of Assessments 24X7 says, “Lisa is the right person to help us take our Global Master Distribution expansion to the market. Her marketing and sales expertise and strategic-thinking mindset have given us the opportunity to see our company through a new lens.”
Dr. Alessandra goes on to say, “Today, there is an increasing importance related to continual learning, Edge Learning skills, training and new education opportunities. Lisa Patrick challenges business leaders to work on developing strategies, networks, and processes. She encourages them to also leverage their expertise as learning opportunities, connecting opportunity with success. The portfolio of assessments such as DISC, Motivators, Hartman Value and Learning Styles only helps to enhance the value she adds to all client engagements. The Insights GPS and Performance Gap Indicator are also two tools at the Lisa Patrick Assessment Centre powered by 24×7 that companies use to get and keep productive and satisfied employees. I am very excited to have her as a partner. ”
goal of LP Assessments is to provide the knowledge and strategies necessary to
increase the potential for success of both individuals and organizations now
and into the future.
More about Lisa Patrick: A results driven entrepreneur, Lisa’s contagious personality and zest for life resonates with audiences everywhere. From founding a successful private investigation business through to today, her goal has always been to help others by ensuring they have the right knowledge to make successful business and personal decisions.
More about Assessments24x7: For more than 20 years, Assessments 24×7 has provided business consultants, executive coaches and Fortune 500 companies with instruments to optimize hiring processes, boost employee productivity and maximize performance. Sophisticated DISC assessments and exceptional customer support have been hallmarks of the company’s success — ensuring its place as a global leader and the preferred choice among assessment industry professionals.
To receive more information, contact Lisa Patrick at firstname.lastname@example.org.
You’ve just heard someone mention “reusable learning object” (RLO) and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for you.
You already know that creating great content is
why your audience keeps coming back for more and more, and it’s why they refer
others to you. It is also the essential component for a reusable learning
The theory is, if you assemble learning in bite-sized units, rather than weave it into very complex and programs, you later re-purpose the learning video files and assessment pieces (reusable learning object) into other courses, where they can shine anew and in combination with newly created content.
The key to your RLO
is the database. Whenever you create learning IP, it must be indexed in a way
that lets you find and use it again (or differently), as needed.
Over the course of
the past several years, I’ve repurposed 1000’s of video files and testing
assessment pieces from one learning program into another. As essential
component of that process was how the files we indexed. With out the proper procedure and system it
would have been very difficult to have re-configured them accordingly into new
online courses and as reusable learning objects.
When you repurpose learning content, traditionally you split a
large course into mini courses, or bundle mini courses into one
larger course. No matter the original course of material or purpose, there is
absolutely no one saying you can only use it once.
When you are
looking at designing your courseware, do not script it with a chronological
sequence. I can’t tell you how many times, I have had to look at content and
the first thing said by the expert is this:
‘In this course X, this chapter will talk about y and the next chapter will help you with p. Or within the script of the content, the expert will say, ‘As you can see in this course x, we have demonstrated…’
This will create more work for you or your editing team. DON’T chronological your content. You can always add a buffer on the front and back, but create it with the mind set that you may re-purpose at a later date and use the files as reusable learning objects.
Spending some time thinking about the strategy of how you will use the content as a reusable learning object before you create it will save you time, resources and lots of money in the long run.
I can recall having looked at content from sales expert and influencer Grant Cardone. Jarrod, (Grant’s President) and I were determining what content that they had already created that would match the core competency of best practices for communication. We could then use as reusable learning objects so we could architecture a course that would be best suited for approval for Certified Financial Planners for continuing education credits.
The Cardone team did a great job of understanding that the chapter video files could be used as reusable learning objects because they were ‘a stand online piece of content about one specific topic.’
We essentially took the one chapter from other courses designed around the topics of negotiation skills, cold calling, and follow up and created an entirely new course with the reusable learning objects.
I then submitted the newly configured online course to the Certified Financial Board and got approval for continuing education credits for CFPs.
I think you’d
agree with me that we are living in a content creation world. It always
astonishes me when I work with potential new clients and suggest to take sound
bites from their already created online course content and re-purpose them for
Instagram and Facebook stories or as 1 minute LinkedIn quick video’s that until
I uttered the words, they’d never thought of it.
Grant really does a great of this and so does my good friend and long-time client Hall of Fame professional speaker and speech coach, Patricia Fripp.
Here’s an example of content I created for her recently using reusable learning objects from one of her presentation skills online courses in her FRIPPVT and a clip of video I helped her create a marketing strategy for specific to her Fripp Speech Model.
It’s so simple at the video edit production stage before the files become courses to create small 50 – 60 second sound bites that you can then push on social media.
content? Think about adding an up to date front end ‘buffer (a quick sound bite
of you to start the video)
is key to the success of your brand, which includes products and services. Awareness
is the name of the game.
absolutely everything you ever created in the past and find new ways to
repurpose to drive more social media awareness to you and to your brand.
Remember, you don’t have to
reinvent the wheel (but you can update it.) Reusable learning objects should
always be part of your marketing strategy when you are creating new online
A winning course title is the foundation of a strong message that will build a relationships with your potential audience members. It is the course titles, after all, which compels users to click on your course to learn more.
The language you use in your course titles should appeal to those people and make them want to find out more.
Who will benefit from this content?
How do I help them?
What makes this content special?
The answers to these questions most likely won’t produce the exact headline you’ll use. Rather, they’ll help shape any course, blog, keynote speech, article etc. into a persuasive message that reaches and connects with the people you want to attract.
Unfortunately, you can’t read your potential customers mind as to what content you should create, but you can use some great free tools to help you gain insights on the what and how.
How to Create the Most Awesome Winning Course Titles
These 4 free tools are some of the tools that I use in my CEP Process and system when I’m evaluating clients content determining how to position their courseware, keynote speeches, retreats and conference topics and the course titles to correspond to the content as Edge Learning professional development programs and approved internally as continuing education credit programs.
Tweak your Biz generates titles based on different categories which will help you identify the right title for your blog post.
BEWARE, TweakYourBiz does generate lots of ideas in one shot.
After all, you can have the best content in the world, but if no one is searching the course titles, then what is the point of spending all the time and money creating the learning opportunity for them. You won’t make any money and you won’t be helping others by using your knowledge to help them achieve more.
Remember to always be learning and always make a connection with someone new. It will lead you to the possibility of a new opportunity and surpass your potential .
Looking to expand your influence? Contact more people in
productive ways? 𝙁𝙞𝙣𝙙 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛 𝙣𝙚𝙬 𝙤𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙞𝙚𝙨? 𝘽𝙚 𝙩𝙝𝙚 𝙤𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙮!
When you speak with confidence, when you’re friendly
and specific with your words … people are much more attentive to and interested
in what you have to say. People will catch on to your attitude quickly. They
are more attracted to the right attitude.
What you don’t have to do is exert your energy into convincing
someone to believe in that ‘something you’re saying’, for you to influence
them. It’s logical.
Don’t people have to understand and believe you in order to
influence them? I say, NOPE …. And let me explain, cause this is where your
about to get a huge breakthrough.
The last thing I know you want to do is come
off to others as pushy, needy or even desperate. The truth is 𝘱𝘦𝘰𝘱𝘭𝘦 𝘥𝘰𝘯’𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘺𝘰𝘶 𝘪𝘯 𝘰𝘳𝘥𝘦𝘳 𝘵𝘰 𝘣𝘦 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘥 𝘣𝘺 𝘺𝘰𝘶.
I know, what you are thinking! Just keep
reading… this is the breakthrough part…
People need to believe, that YOU BELIEVE in what YOU are saying. This is the way to get them to be influenced by you.
Once they believe you, you open up the door for you to get them to see “beyond the obvious” and discover that 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙩𝙝𝙚𝙞𝙧 𝙤𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙮.
This is the threshold that needs to be met in order to
influence. Focus only on getting people to believe how deeply invested YOU are
in what you’re doing. Whether it’s a cause, your product, your service, your
point of view… Only then are you really truly persuading them because you’ve
made the invisible, visible for them.
However, if you always try to get people to believe
everything you’re saying, what you do is you come across uncertain of your
position, which gives THEM more certainty.
No matter how compelling the vision or how brilliant the
strategy, without your certainty, your leadership and your
influence, there is no execution of any kind.
How often have you heard this, ‘think bigger picture and be more strategic?’
Strategic thinking enables a business owner to determine how to optimize people, networks and resources most effectively to advance the company toward its objectives. Strategic thinking is understanding the big picture and it’s a mind set.
“Making the invisible, visible.” – Lisa Patrick
What is strategy?
Strategy originates from a military term, coming from the Greek words “stratos” (army or resources) and “ago” (leading). Quite literally to lead an army.
Now I am not in the business of mobilizing armed forces, but I do challenge my clients to make the invisible visible and help them set the direction moving forward.
If you’ve ever received feedback that you “need to be more strategic,” you know how frustrating it can feel because the feedback rarely comes with any concrete guidance on what to do about it.
Strategic thinking isn’t just an Edge Learning* skill required for senior executives. Strategic thinking is a mind-set that is required at any level of any organization or profession.
Strategic thinking is the way top professionals approach every aspect of their job. In sales, strategic thinkers are the ones that recognize the difference between relationships sales and transactional sales and the value of each long term.
Strategic thinking requires you to start by asking great questions. You need to become more curious. Look at information from different points of view and perspectives. Questions are opportunities to uncover the adjacent possibilities when you are looking and asking from different approaches. Questions uncover the different possibilities for potential outcomes.
Patricia Fripp, Hall of Fame professional speaker, speech coach and good friend gave me the best advice I have ever been given early in my professional career.
When she first told me that, I had no idea that these three words would be some of the most impactful words I’d ever hear. I couldn’t have imagined that at the time that I would use and apply this logic to my internal process for generating great questions and creating long term relationships. This Frippicism was instrumental in helping me foster a strategic mind-set. I’ve applied this Frippicism to each and every day and to every situation.
Therefore, strategic thinkers also know how to speak the language. They prioritize and sequence their thoughts. They are specific and intentional with their words. They structure their verbal and written communication in a way that helps their audience focus on their core message and the action required to help them execute on their goals.
Strategic thinkers always invite challenge. Today’s business landscape has changed, fundamentally… tomorrow’s environment will be different, but none the less–rich in possibilities for those who are prepared. Strategic thinking is the new normal.
I can rely on and trust Lisa to help me see beyond the obvious because she makes me uncomfortable by challenging me and forcing me to look at ways to pivot and adapt. – Dr. Nathan Unruh
The be effective and strategic, you must challenge your understanding of the competitive landscape, visualize where the business needs to go, and provide leadership into the future. Be prepared for the surge of emotions and unsettling feelings that will come with challenging your assumptions about the business and understanding why you do what you do. This is the path you must take in your quest to find unique opportunities that create value and architect your future as you look at the bigger picture with strategy and purpose.
Now is the time to learn how to navigate these uncharted waters and find the most effective unemotional ways to creating your strategic mind-set and start to connect the dots.
Tracy joins Lisa and shares her story, how as a 4-way amputee she became an accomplished swimmer, diver, skier, and highly competitive sailor.
Oh, did I mention Tracy Schmitt was born a 4-way amputee?
Success depends on perseverance. As an award winning leader in business and in sport she is now earned the title #1 International Speaker, honoured humanitarian, authority advocate, decorated athlete, who delivers the Lim[b]itless Secret!
This episode is nothing short of unstoppable. Find out how Tracy keeps motivated to move forward and helps businesses grow teams who are just as motivated and productive.
Tracy is UNSTOPPABLE – and not just because she was cameoed in the movie Robo Cop.
Unstoppable Tracy #1 international speaker based out of Toronto is sharing the stage with Jane Fonda, John Travolta, Mel Gibson, Mark Wahlberg and more! Her mind blowing story always gets standing ovations pushing audiences out of their limitation zones. She is the winner of the 2017 Robert W. Jackson Award [Founder of the Canadian Paralympics], 2017 Ontario Premier Awards, 2017 C-SASIL Lifetime Achievement Award and 2018 Women of Essence Global Award Nominee and as seen on CBC, City TV, Global News, NBC, FOX and globally around the world!
Oprah Magazine shared her story as Quest for the Gold World Cup Sailor, who climbed Himalayan mountains, captained 110-foot-tall ship, won paraskiing bronze and funny too.
Jerry Acuff, top 5 sales expert in the world at one time was 125K in debt, and hated selling. So what did he do? He did the only other thing he knew, he coached football and taught English with a dream of making it into coaching college football. But then he cracked the code on stopping ‘selling’ and started building relationships.
He found an opportunity to do that, but was rejected when he applied to graduate school; he barely got out of VMI with a 2.18 GPA. At that point, Jerry had to find work. His resume said “selling” even though I hated the thought of it. He was desperate, though. As many of us are at some point in our lives.
Jerry attributes much of his success to the fact that he acquired those necessary Edge Learning skills and cracked the code on, How do you stop ‘selling’ and start building relationships?
Want to know the secret to marketing to millennials? How to tap into the millennial mindset and be profitable. ‘You need to think mobile and social media first is a must if you want to get a piece of the billion dollar pie’, says Chelsea.
Millennials are an economic force! With $200B in annual buying power, smart marketers know traditional marketing and advertising tactics won’t cut it.
‘Millennials are the catalyst for change and are rapidly shifting the needle on how products and services need to be marketed and sold today’, says Chelsea Krost.